文章來源：《國資報告(gao)》雜(za)志 發布時間：2020-04-12
近年來，在以習(xi)近平同(tong)志(zhi)為核心的(de)黨中(zhong)(zhong)央堅強(qiang)領導(dao)下，中(zhong)(zhong)國(guo)東(dong)方電(dian)(dian)氣(qi)集團有限公司(si)（下稱“東(dong)方電(dian)(dian)氣(qi)”）深入(ru)學習(xi)貫徹習(xi)近平新時代中(zhong)(zhong)國(guo)特色(se)社會(hui)主義外(wai)(wai)交思想(xiang)，緊緊圍繞服務國(guo)家總體外(wai)(wai)交戰略和東(dong)方電(dian)(dian)氣(qi)改革發展工作，持續(xu)加強(qiang)傳播能(neng)力(li)建(jian)設，對外(wai)(wai)講(jiang)好裝(zhuang)備制造的(de)中(zhong)(zhong)國(guo)故事(shi)，為“中(zhong)(zhong)國(guo)裝(zhuang)備、裝(zhuang)備世界”，持續(xu)提升我(wo)國(guo)的(de)國(guo)際(ji)影響力(li)做出了積極貢獻。在中(zhong)(zhong)非(fei)論壇上，東(dong)方電(dian)(dian)氣(qi)簽署(shu)了埃及(ji)漢納維6×1100MW潔(jie)凈煤(mei)燃(ran)燒項(xiang)目總承包合(he)同(tong)，這是非(fei)洲最大的(de)清潔(jie)燃(ran)煤(mei)電(dian)(dian)站項(xiang)目，是我(wo)們講(jiang)好中(zhong)(zhong)國(guo)故事(shi)，攜手推動全球能(neng)源合(he)作的(de)生動體現(xian)。
走出去、講出去、走進去
一是積(ji)極(ji)“走出(chu)(chu)去”，讓產品(pin)和(he)項(xiang)(xiang)目(mu)“講好中(zhong)國(guo)故(gu)事”。開拓“一帶一路”沿(yan)線市(shi)場，增強(qiang)中(zhong)國(guo)產品(pin)和(he)技術的市(shi)場影(ying)響力(li)(li)。我們與(yu)中(zhong)國(guo)金融機構(gou)(gou)、信保機構(gou)(gou)、電(dian)(dian)(dian)(dian)力(li)(li)開發(fa)商(shang)和(he)工程(cheng)承包企(qi)業(ye)的團結協(xie)作，發(fa)揮中(zhong)國(guo)企(qi)業(ye)集體力(li)(li)量，執行了(le)印(yin)尼龍灣火電(dian)(dian)(dian)(dian)EPC項(xiang)(xiang)目(mu)、越南(nan)沿(yan)海火電(dian)(dian)(dian)(dian)EPC項(xiang)(xiang)目(mu)等(deng)一系列重大(da)項(xiang)(xiang)目(mu)，在“一帶一路”沿(yan)線市(shi)場產生(sheng)(sheng)(sheng)了(le)重要的市(shi)場影(ying)響力(li)(li)。截至目(mu)前，東(dong)(dong)方電(dian)(dian)(dian)(dian)氣已在國(guo)際市(shi)場承建(jian)大(da)、中(zhong)、小型(xing)水電(dian)(dian)(dian)(dian)、火電(dian)(dian)(dian)(dian)、氣電(dian)(dian)(dian)(dian)、風電(dian)(dian)(dian)(dian)、太陽(yang)能(neng)等(deng)各類項(xiang)(xiang)目(mu)100多(duo)個，大(da)型(xing)裝(zhuang)備(bei)(bei)產品(pin)和(he)服(fu)(fu)務(wu)(wu)(wu)(wu)(wu)出(chu)(chu)口近80個國(guo)家(jia)和(he)地區(qu)，發(fa)電(dian)(dian)(dian)(dian)設備(bei)(bei)出(chu)(chu)口超過8400萬千瓦，創造(zao)了(le)中(zhong)國(guo)發(fa)電(dian)(dian)(dian)(dian)設備(bei)(bei)出(chu)(chu)口史上(shang)多(duo)項(xiang)(xiang)第一，連續(xu)24年入選ENR全球(qiu)250家(jia)最大(da)國(guo)際承包商(shang)之列。積(ji)極(ji)參(can)與(yu)海外可再生(sheng)(sheng)(sheng)能(neng)源(yuan)建(jian)設，樹立東(dong)(dong)方電(dian)(dian)(dian)(dian)氣綠色發(fa)展(zhan)的品(pin)牌形象。先后(hou)裝(zhuang)備(bei)(bei)了(le)“非(fei)洲三(san)峽”埃塞(sai)吉布3水電(dian)(dian)(dian)(dian)站(zhan)(zhan)和(he)世界最大(da)的貫流(liu)式(shi)(shi)電(dian)(dian)(dian)(dian)站(zhan)(zhan)南(nan)美巴西杰瑞水電(dian)(dian)(dian)(dian)站(zhan)(zhan)，已承接海外可再生(sheng)(sheng)(sheng)能(neng)源(yuan)項(xiang)(xiang)目(mu)超過20億美元，風電(dian)(dian)(dian)(dian)進(jin)(jin)入北歐、非(fei)洲、俄羅斯等(deng)市(shi)場，光伏進(jin)(jin)入東(dong)(dong)南(nan)亞及(ji)非(fei)洲市(shi)場，向(xiang)全世界傳遞出(chu)(chu)中(zhong)國(guo)企(qi)業(ye)致力(li)(li)于(yu)綠色發(fa)展(zhan)的信心和(he)決心。加(jia)強(qiang)業(ye)務(wu)(wu)(wu)(wu)(wu)多(duo)元化發(fa)展(zhan)，樹立東(dong)(dong)方電(dian)(dian)(dian)(dian)氣綜(zong)(zong)合(he)能(neng)源(yuan)服(fu)(fu)務(wu)(wu)(wu)(wu)(wu)解決方案供應商(shang)的品(pin)牌形象。在發(fa)電(dian)(dian)(dian)(dian)業(ye)務(wu)(wu)(wu)(wu)(wu)領域(yu)加(jia)強(qiang)服(fu)(fu)務(wu)(wu)(wu)(wu)(wu)能(neng)力(li)(li)建(jian)設，向(xiang)產業(ye)鏈上(shang)下游延伸，向(xiang)后(hou)期運行、維(wei)護(hu)、改(gai)造(zao)等(deng)電(dian)(dian)(dian)(dian)站(zhan)(zhan)服(fu)(fu)務(wu)(wu)(wu)(wu)(wu)拓展(zhan)，以(yi)電(dian)(dian)(dian)(dian)站(zhan)(zhan)4S服(fu)(fu)務(wu)(wu)(wu)(wu)(wu)模式(shi)(shi)為(wei)產品(pin)提供“全生(sheng)(sheng)(sheng)命周期”服(fu)(fu)務(wu)(wu)(wu)(wu)(wu)；以(yi)電(dian)(dian)(dian)(dian)站(zhan)(zhan)業(ye)務(wu)(wu)(wu)(wu)(wu)為(wei)依托，積(ji)極(ji)發(fa)展(zhan)非(fei)電(dian)(dian)(dian)(dian)業(ye)務(wu)(wu)(wu)(wu)(wu)，進(jin)(jin)入了(le)輸變電(dian)(dian)(dian)(dian)、柴油發(fa)電(dian)(dian)(dian)(dian)、城(cheng)市(shi)固(gu)廢處(chu)(chu)理及(ji)垃圾發(fa)電(dian)(dian)(dian)(dian)、水務(wu)(wu)(wu)(wu)(wu)處(chu)(chu)理、軌道交通業(ye)務(wu)(wu)(wu)(wu)(wu)等(deng)領域(yu)，為(wei)客(ke)戶提供綜(zong)(zong)合(he)能(neng)源(yuan)服(fu)(fu)務(wu)(wu)(wu)(wu)(wu)解決方案。
二是主(zhu)動(dong)(dong)“講出去”，通(tong)過(guo)各種渠道“講好(hao)中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)故事(shi)(shi)”。策劃(hua)組織好(hao)外(wai)(wai)事(shi)(shi)活(huo)動(dong)(dong)。利用(yong)每年成(cheng)都舉辦“西(xi)(xi)(xi)博會(hui)”的(de)(de)(de)(de)契機，提前策劃(hua)，邀(yao)請(qing)外(wai)(wai)國(guo)(guo)(guo)(guo)政要(yao)(yao)和新(xin)(xin)聞媒(mei)(mei)(mei)體(ti)到(dao)東(dong)(dong)方電(dian)氣(qi)實(shi)地訪(fang)問(wen)交流。近兩年策劃(hua)組織了(le)埃塞俄比亞(ya)(ya)聯邦民主(zhu)共和國(guo)(guo)(guo)(guo)總(zong)理、贊(zan)比亞(ya)(ya)副總(zong)統(tong)、愛(ai)爾蘭眾議(yi)長等多位外(wai)(wai)國(guo)(guo)(guo)(guo)政要(yao)(yao)、使節以(yi)及GE、西(xi)(xi)(xi)門子等世界500強高(gao)管到(dao)訪(fang)；邀(yao)請(qing)非(fei)洲27國(guo)(guo)(guo)(guo)主(zhu)流媒(mei)(mei)(mei)體(ti)記者(zhe)團等10余個海外(wai)(wai)大型重要(yao)(yao)媒(mei)(mei)(mei)體(ti)團組前來東(dong)(dong)方電(dian)氣(qi)采訪(fang)報道，展(zhan)示東(dong)(dong)方電(dian)氣(qi)的(de)(de)(de)(de)企業形(xing)象(xiang)和實(shi)力(li)(li)(li)。頻(pin)(pin)頻(pin)(pin)亮相重要(yao)(yao)高(gao)端國(guo)(guo)(guo)(guo)際(ji)(ji)盛(sheng)會(hui)。積極參加(jia)G20杭州峰(feng)(feng)(feng)會(hui)、2017年金磚國(guo)(guo)(guo)(guo)家(jia)峰(feng)(feng)(feng)會(hui)、“‘一(yi)(yi)(yi)(yi)帶一(yi)(yi)(yi)(yi)路(lu)’國(guo)(guo)(guo)(guo)際(ji)(ji)合(he)作(zuo)(zuo)高(gao)峰(feng)(feng)(feng)論(lun)壇”“中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)-印度尼西(xi)(xi)(xi)亞(ya)(ya)能源論(lun)壇”“2018年中(zhong)(zhong)(zhong)非(fei)論(lun)壇北京峰(feng)(feng)(feng)會(hui)”等重要(yao)(yao)國(guo)(guo)(guo)(guo)際(ji)(ji)盛(sheng)會(hui)，加(jia)強主(zhu)動(dong)(dong)宣傳，推(tui)(tui)進(jin)國(guo)(guo)(guo)(guo)際(ji)(ji)合(he)作(zuo)(zuo)。持(chi)續(xu)深(shen)化與海外(wai)(wai)國(guo)(guo)(guo)(guo)際(ji)(ji)巨(ju)頭的(de)(de)(de)(de)戰略合(he)作(zuo)(zuo)。對(dui)接美(mei)國(guo)(guo)(guo)(guo)GE公(gong)司、法(fa)國(guo)(guo)(guo)(guo)道達爾、法(fa)國(guo)(guo)(guo)(guo)電(dian)力(li)(li)(li)、法(fa)馬通(tong)、三菱日立、美(mei)國(guo)(guo)(guo)(guo)SunPower、法(fa)國(guo)(guo)(guo)(guo)ENGIE、沙特ACWA、巴西(xi)(xi)(xi)可持(chi)續(xu)能源發展(zhan)公(gong)司等世界知(zhi)名企業，持(chi)續(xu)開展(zhan)高(gao)層(ceng)互訪(fang)，在技術研(yan)發、市場推(tui)(tui)廣、新(xin)(xin)產業合(he)作(zuo)(zuo)等方面達成(cheng)共識，持(chi)續(xu)提升東(dong)(dong)方電(dian)氣(qi)的(de)(de)(de)(de)國(guo)(guo)(guo)(guo)際(ji)(ji)競爭力(li)(li)(li)和品牌(pai)認(ren)知(zhi)度。主(zhu)動(dong)(dong)傳播品牌(pai)故事(shi)(shi)。精(jing)心編寫中(zhong)(zhong)(zhong)英文版《東(dong)(dong)方電(dian)氣(qi)“一(yi)(yi)(yi)(yi)帶一(yi)(yi)(yi)(yi)路(lu)”故事(shi)(shi)》，得(de)到(dao)了(le)社會(hui)各界的(de)(de)(de)(de)廣泛好(hao)評(ping)，其(qi)中(zhong)(zhong)(zhong)兩篇故事(shi)(shi)入選(xuan)新(xin)(xin)華社《“一(yi)(yi)(yi)(yi)帶一(yi)(yi)(yi)(yi)路(lu)”100個全球故事(shi)(shi)》。近期，央(yang)視“遠方的(de)(de)(de)(de)家(jia)”欄目組更是以(yi)普通(tong)人(ren)(ren)的(de)(de)(de)(de)視角，講述了(le)東(dong)(dong)方電(dian)氣(qi)人(ren)(ren)把中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)先進(jin)的(de)(de)(de)(de)風電(dian)技術和裝備帶到(dao)伏爾加(jia)河(he)畔(pan)，并和當地人(ren)(ren)結下深(shen)厚友誼的(de)(de)(de)(de)故事(shi)(shi)，讓海內外(wai)(wai)對(dui)中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)裝備和中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)企業有了(le)更直觀清晰的(de)(de)(de)(de)認(ren)識。
瑞典布萊肯三期風場采用東方電氣研制的風電機組，這也是中國風電首次出口北歐
三是堅持“走進去”，通過履(lv)(lv)行(xing)社(she)會(hui)責任“講好中(zhong)國(guo)故事”。在參與“一帶(dai)(dai)一路(lu)”建(jian)設(she)的(de)(de)同(tong)(tong)時，東方(fang)電氣(qi)扎實履(lv)(lv)行(xing)社(she)會(hui)責任，注重(zhong)文(wen)化融合，促(cu)進民心相(xiang)通，在帶(dai)(dai)動當(dang)(dang)(dang)地(di)(di)(di)就業(ye)、環(huan)境保護、社(she)區公益活動、民生(sheng)工程(cheng)建(jian)設(she)和(he)教育文(wen)化交(jiao)流等(deng)方(fang)面發揮了積(ji)極(ji)作(zuo)用。在承建(jian)老撾南芒(mang)河(he)水(shui)電站(zhan)(zhan)項(xiang)目時，放養魚苗保護生(sheng)態，打(da)井(jing)修路(lu)解(jie)決(jue)當(dang)(dang)(dang)地(di)(di)(di)旱季缺水(shui)問(wen)題(ti)，并為當(dang)(dang)(dang)地(di)(di)(di)民眾(zhong)免費提(ti)供醫療服(fu)務。在執行(xing)波黑斯(si)坦納(na)瑞火電項(xiang)目時，帶(dai)(dai)動附近(jin)居民開餐(can)館、開旅館、開咖啡店，極(ji)大地(di)(di)(di)拉動了當(dang)(dang)(dang)地(di)(di)(di)就業(ye)，提(ti)升了當(dang)(dang)(dang)地(di)(di)(di)城(cheng)市化水(shui)平，減輕了內(nei)戰帶(dai)(dai)給當(dang)(dang)(dang)地(di)(di)(di)民眾(zhong)內(nei)心的(de)(de)創傷。在承建(jian)埃塞吉(ji)布3水(shui)電站(zhan)(zhan)項(xiang)目時，針對當(dang)(dang)(dang)地(di)(di)(di)學校極(ji)其簡陋的(de)(de)現(xian)狀，專程(cheng)從(cong)中(zhong)國(guo)給孩(hai)子們(men)帶(dai)(dai)去書本、球拍(pai)和(he)零食，同(tong)(tong)時帶(dai)(dai)動了當(dang)(dang)(dang)地(di)(di)(di)經(jing)濟發展，推動當(dang)(dang)(dang)地(di)(di)(di)民眾(zhong)實現(xian)了從(cong)“一日一餐(can)”到“一日三餐(can)”，切實解(jie)決(jue)民生(sheng)問(wen)題(ti)。
當前企業海外傳播中存在的問題
一是站(zhan)位不(bu)高，頂(ding)層設(she)計不(bu)足。很多企(qi)業(ye)還沒有深(shen)刻認識到(dao)在(zai)(zai)外(wai)國(guo)民眾眼中(zhong)，走出國(guo)門的(de)(de)(de)中(zhong)國(guo)企(qi)業(ye)就是“中(zhong)國(guo)故(gu)事(shi)(shi)”的(de)(de)(de)鮮活素材，沒有深(shen)刻認識到(dao)中(zhong)國(guo)企(qi)業(ye)所(suo)生產的(de)(de)(de)產品和提(ti)供的(de)(de)(de)服務是外(wai)國(guo)民眾了解中(zhong)國(guo)的(de)(de)(de)重要窗口，更沒有站(zhan)在(zai)(zai)維護國(guo)家形象的(de)(de)(de)高度來思考企(qi)業(ye)的(de)(de)(de)生產經營。包括東(dong)方電氣(qi)在(zai)(zai)內的(de)(de)(de)諸(zhu)多企(qi)業(ye)，還沒有做好加強(qiang)對(dui)外(wai)傳(chuan)播(bo)、講好中(zhong)國(guo)故(gu)事(shi)(shi)的(de)(de)(de)頂(ding)層設(she)計，對(dui)外(wai)傳(chuan)播(bo)能力有限(xian)，還局限(xian)在(zai)(zai)推廣產品和拓展市場方面，整體形象和品牌傳(chuan)播(bo)不(bu)夠(gou)。
二是(shi)宣(xuan)傳意(yi)味濃(nong)厚，傳播意(yi)識(shi)不(bu)夠。我國(guo)(guo)企業在(zai)海外形象展示(shi)中，還有濃(nong)厚的(de)傳統宣(xuan)傳思想(xiang)，偏重(zhong)于(yu)聚焦(jiao)國(guo)(guo)家戰略、重(zhong)大議題或嚴肅性議題，習慣于(yu)采用(yong)宏大敘事方(fang)式“打官腔(qiang)”。未能(neng)適應西方(fang)人的(de)思維模式，忽視平等姿態的(de)交流，缺乏(fa)對普通人日常(chang)生(sheng)活的(de)關(guan)照，造(zao)成很多對外宣(xuan)傳“不(bu)食人間煙火”，無法與國(guo)(guo)外公(gong)眾形成共鳴，部(bu)分宣(xuan)傳甚至造(zao)成文化沖突。
三是主要使用傳(chuan)統媒(mei)體(ti)，未建(jian)立新(xin)媒(mei)體(ti)傳(chuan)播(bo)(bo)陣地。對外(wai)傳(chuan)播(bo)(bo)的受眾(zhong)早已習慣(guan)了以(yi)互聯網為(wei)(wei)載體(ti)的互動(dong)式(shi)(shi)的溝(gou)(gou)通方式(shi)(shi)，而我國的眾(zhong)多企業依(yi)然在采取灌(guan)輸式(shi)(shi)的宣傳(chuan)方式(shi)(shi)，傳(chuan)播(bo)(bo)載體(ti)匱乏，與國外(wai)媒(mei)體(ti)溝(gou)(gou)通合(he)作經驗不足，在臉書（Facebook）、領英（Linkedin）等互聯網平臺與目標(biao)受眾(zhong)的交流極為(wei)(wei)貧乏，在不少外(wai)國民眾(zhong)心目中(zhong)形成了刻板保守(shou)的印象(xiang)。
四是專業人(ren)(ren)才(cai)匱乏，缺少講故事(shi)(shi)的高(gao)手。因語言不同(tong)、文化(hua)差異而造成(cheng)的“文化(hua)折扣”是中(zhong)國企業對外傳(chuan)(chuan)播中(zhong)出現“傳(chuan)(chuan)而不通(tong)、通(tong)而無效”尷(gan)尬局面的一個重要(yao)原因。在(zai)這(zhe)(zhe)個過程中(zhong)，需要(yao)理論功底深(shen)厚、深(shen)諳中(zhong)外文化(hua)、熟悉企業經營、能夠通(tong)過講故事(shi)(shi)來抓住世界民眾的心的優秀國際新聞傳(chuan)(chuan)播人(ren)(ren)才(cai)，由于(yu)歷史的原因，這(zhe)(zhe)恰恰是中(zhong)國企業，特別(bie)是我們裝備(bei)制造業的短板。
裝備制造企業如何講好中國故事
一(yi)是要(yao)(yao)樹立高(gao)度的(de)文(wen)化(hua)(hua)自(zi)信(xin)(xin)。講好中(zhong)(zhong)(zhong)國故(gu)事，需(xu)要(yao)(yao)堅持道路自(zi)信(xin)(xin)、理論(lun)自(zi)信(xin)(xin)、制度自(zi)信(xin)(xin)，但最重(zhong)要(yao)(yao)的(de)是，要(yao)(yao)有(you)高(gao)度的(de)文(wen)化(hua)(hua)自(zi)信(xin)(xin)，弘揚中(zhong)(zhong)(zhong)國優秀文(wen)化(hua)(hua)中(zhong)(zhong)(zhong)精、氣(qi)、神。中(zhong)(zhong)(zhong)央企業(ye)在帶動(dong)中(zhong)(zhong)(zhong)國制造、中(zhong)(zhong)(zhong)國技術“走出(chu)去(qu)”的(de)過程中(zhong)(zhong)(zhong)，更(geng)要(yao)(yao)注重(zhong)帶動(dong)中(zhong)(zhong)(zhong)國故(gu)事、中(zhong)(zhong)(zhong)國理念、中(zhong)(zhong)(zhong)國文(wen)化(hua)(hua)“走出(chu)去(qu)”，要(yao)(yao)把(ba)中(zhong)(zhong)(zhong)國愿同“一(yi)帶一(yi)路”沿線(xian)國家和地區共享(xiang)發展機遇(yu)、實(shi)現(xian)共同繁(fan)榮的(de)理念、決(jue)心和行動(dong)有(you)效(xiao)傳遞出(chu)去(qu)。
二是(shi)(shi)要(yao)(yao)遵(zun)循國(guo)(guo)際(ji)傳播規律。要(yao)(yao)學會(hui)傾聽，理(li)解受眾(zhong)意(yi)圖，激發(fa)對(dui)(dui)方聽我講(jiang)的(de)(de)(de)興趣，然(ran)(ran)后才能有針對(dui)(dui)性(xing)地講(jiang)，更好地與(yu)對(dui)(dui)方互(hu)動，不能急吼吼、氣鼓(gu)鼓(gu)地講(jiang)，而是(shi)(shi)要(yao)(yao)和(he)(he)風細雨地講(jiang)。要(yao)(yao)提(ti)高站(zhan)位(wei)，超越中(zhong)西(xi)方對(dui)(dui)抗的(de)(de)(de)觀點(dian)，避免(mian)陷入中(zhong)西(xi)二元對(dui)(dui)立及“老(lao)(lao)大、老(lao)(lao)二”陷阱，如(ru)試(shi)圖證明中(zhong)國(guo)(guo)模式(shi)優于(yu)美國(guo)(guo)模式(shi)，只(zhi)能招致更多(duo)攻擊和(he)(he)反感(gan)，或只(zhi)盯強(qiang)者，老(lao)(lao)是(shi)(shi)想著迎(ying)頭(tou)反擊，往往圖一(yi)時(shi)(shi)之快，卻得罪了(le)周邊，嚇怕了(le)弱者，正中(zhong)不懷好意(yi)者下懷。企業要(yao)(yao)講(jiang)好“一(yi)帶(dai)一(yi)路(lu)(lu)”故事(shi)，要(yao)(yao)聽聽沿線國(guo)(guo)家的(de)(de)(de)需要(yao)(yao)、期待(dai)，然(ran)(ran)后深入研(yan)究如(ru)何滿足這(zhe)些需要(yao)(yao)、期待(dai)，用自(zi)己的(de)(de)(de)實(shi)際(ji)產(chan)品(pin)和(he)(he)服(fu)務表明“一(yi)帶(dai)一(yi)路(lu)(lu)”倡議是(shi)(shi)時(shi)(shi)代發(fa)展的(de)(de)(de)必然(ran)(ran)，是(shi)(shi)世(shi)界所期待(dai)。同(tong)時(shi)(shi)，要(yao)(yao)著重強(qiang)調“一(yi)帶(dai)一(yi)路(lu)(lu)”作為(wei)合(he)作倡議所提(ti)供的(de)(de)(de)國(guo)(guo)際(ji)公共(gong)產(chan)品(pin)對(dui)(dui)世(shi)界的(de)(de)(de)貢獻，例如(ru)光印度就有2億多(duo)人至今(jin)還沒用上電，廣(guang)袤的(de)(de)(de)非(fei)洲基(ji)礎設施極其薄弱，而“一(yi)帶(dai)一(yi)路(lu)(lu)”推動的(de)(de)(de)互(hu)聯互(hu)通，就能幫助解決這(zhe)一(yi)現實(shi)問(wen)題。
三(san)是(shi)要著重(zhong)體(ti)現(xian)時代(dai)主(zhu)題。講(jiang)(jiang)(jiang)好中(zhong)(zhong)(zhong)國(guo)(guo)故事(shi)，除了要傳播現(xian)實存在(zai)的(de)(de)(de)(de)(de)中(zhong)(zhong)(zhong)國(guo)(guo)企(qi)業(ye)(ye)的(de)(de)(de)(de)(de)經(jing)(jing)營狀態外，還需要用(yong)歷(li)史的(de)(de)(de)(de)(de)眼光(guang)講(jiang)(jiang)(jiang)述(shu)(shu)中(zhong)(zhong)(zhong)國(guo)(guo)企(qi)業(ye)(ye)，特別(bie)是(shi)要講(jiang)(jiang)(jiang)述(shu)(shu)國(guo)(guo)有企(qi)業(ye)(ye)如(ru)何(he)通(tong)(tong)過(guo)(guo)(guo)創新(xin)驅動、深(shen)化改革(ge)做強做優做大的(de)(de)(de)(de)(de)歷(li)史，突(tu)出(chu)時代(dai)主(zhu)題。2014年(nian)(nian)6月5日(ri)，習近平主(zhu)席在(zai)中(zhong)(zhong)(zhong)阿(a)合(he)作論壇第六(liu)屆部長級會議開幕式講(jiang)(jiang)(jiang)話中(zhong)(zhong)(zhong)，講(jiang)(jiang)(jiang)了一(yi)(yi)個約旦商人(ren)(ren)穆(mu)罕奈德(de)與(yu)中(zhong)(zhong)(zhong)國(guo)(guo)姑(gu)娘(niang)喜結連理(li)并在(zai)中(zhong)(zhong)(zhong)國(guo)(guo)安家創業(ye)(ye)的(de)(de)(de)(de)(de)故事(shi)。浙江電視臺(tai)國(guo)(guo)際(ji)頻道根(gen)據這個故事(shi)，制(zhi)作了紀錄(lu)(lu)片《穆(mu)罕奈德(de)的(de)(de)(de)(de)(de)中(zhong)(zhong)(zhong)國(guo)(guo)夢(meng)(meng)》，通(tong)(tong)過(guo)(guo)(guo)跟拍記(ji)錄(lu)(lu)他(ta)在(zai)國(guo)(guo)際(ji)商貿城市義烏的(de)(de)(de)(de)(de)創業(ye)(ye)歷(li)程(cheng)和情感經(jing)(jing)歷(li)，生動反映了一(yi)(yi)個普通(tong)(tong)阿(a)拉伯青年(nian)(nian)如(ru)何(he)把自己的(de)(de)(de)(de)(de)人(ren)(ren)生夢(meng)(meng)想融(rong)(rong)入(ru)中(zhong)(zhong)(zhong)國(guo)(guo)人(ren)(ren)民追求幸(xing)福的(de)(de)(de)(de)(de)夢(meng)(meng)想中(zhong)(zhong)(zhong)。片中(zhong)(zhong)(zhong)不(bu)但出(chu)現(xian)了繁華的(de)(de)(de)(de)(de)都(dou)市，也出(chu)現(xian)了普通(tong)(tong)城鎮的(de)(de)(de)(de)(de)溝溝壑壑，不(bu)但提到了阿(a)拉伯人(ren)(ren)的(de)(de)(de)(de)(de)日(ri)常起居規(gui)則(ze)，也說(shuo)明了中(zhong)(zhong)(zhong)國(guo)(guo)人(ren)(ren)的(de)(de)(de)(de)(de)家庭(ting)倫(lun)理(li)道德(de)。這個故事(shi)以普通(tong)(tong)小人(ren)(ren)物的(de)(de)(de)(de)(de)故事(shi)為切入(ru)點，折射出(chu)了“中(zhong)(zhong)(zhong)國(guo)(guo)夢(meng)(meng)”“世(shi)界夢(meng)(meng)”等宏大時代(dai)主(zhu)題，契合(he)“一(yi)(yi)帶一(yi)(yi)路”倡議的(de)(de)(de)(de)(de)新(xin)時代(dai)背(bei)景(jing)(jing)。中(zhong)(zhong)(zhong)國(guo)(guo)企(qi)業(ye)(ye)在(zai)外開展業(ye)(ye)務(wu)的(de)(de)(de)(de)(de)過(guo)(guo)(guo)程(cheng)，要有意識地把自己的(de)(de)(de)(de)(de)業(ye)(ye)務(wu)融(rong)(rong)入(ru)到大的(de)(de)(de)(de)(de)時代(dai)背(bei)景(jing)(jing)中(zhong)(zhong)(zhong)，融(rong)(rong)入(ru)到外國(guo)(guo)民眾(zhong)的(de)(de)(de)(de)(de)普通(tong)(tong)生活中(zhong)(zhong)(zhong)去。
四是要(yao)(yao)創(chuang)新(xin)(xin)傳(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)方(fang)(fang)(fang)式(shi)方(fang)(fang)(fang)法(fa)。講好自(zi)己的(de)(de)故(gu)事，首先要(yao)(yao)打(da)(da)造自(zi)己的(de)(de)品牌，不斷提(ti)升(sheng)自(zi)身(shen)產(chan)品和(he)服務的(de)(de)質(zhi)(zhi)量(liang)，以(yi)企(qi)(qi)業(ye)(ye)魅(mei)力(li)折射(she)(she)中(zhong)國魅(mei)力(li)，以(yi)產(chan)品質(zhi)(zhi)量(liang)折射(she)(she)中(zhong)國質(zhi)(zhi)量(liang)，以(yi)“中(zhong)國夢”折射(she)(she)“世(shi)界夢”。要(yao)(yao)在(zai)表達中(zhong)體現互聯網思維，要(yao)(yao)與國內外媒體加強合作(zuo)，創(chuang)新(xin)(xin)傳(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)渠(qu)道(dao)和(he)方(fang)(fang)(fang)式(shi)，發(fa)現并鼓勵利(li)用互聯網思維提(ti)升(sheng)企(qi)(qi)業(ye)(ye)影響力(li)的(de)(de)創(chuang)新(xin)(xin)之舉，打(da)(da)造融通中(zhong)外的(de)(de)新(xin)(xin)概念(nian)新(xin)(xin)范疇新(xin)(xin)表述。要(yao)(yao)尊重不同(tong)(tong)的(de)(de)宗教信(xin)仰，在(zai)宣(xuan)傳(chuan)(chuan)(chuan)自(zi)身(shen)形象的(de)(de)過程中(zhong)，一定要(yao)(yao)認識到(dao)跨文化(hua)傳(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)的(de)(de)復(fu)雜性，注重不同(tong)(tong)習俗和(he)不同(tong)(tong)規范。要(yao)(yao)摒(bing)棄傳(chuan)(chuan)(chuan)統的(de)(de)宣(xuan)傳(chuan)(chuan)(chuan)方(fang)(fang)(fang)式(shi)，變宣(xuan)傳(chuan)(chuan)(chuan)為傳(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)，用西方(fang)(fang)(fang)思維策劃傳(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)的(de)(de)方(fang)(fang)(fang)式(shi)方(fang)(fang)(fang)法(fa)，使得(de)中(zhong)國好形象、企(qi)(qi)業(ye)(ye)好故(gu)事和(he)外國受眾形成(cheng)強烈的(de)(de)共鳴(ming)。要(yao)(yao)高度重視國際(ji)傳(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)人(ren)才培養(yang)，從(cong)源頭介入，政府(fu)、企(qi)(qi)業(ye)(ye)、智庫等國際(ji)傳(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)主體機(ji)構要(yao)(yao)協同(tong)(tong)發(fa)力(li)，打(da)(da)造一支高素質(zhi)(zhi)的(de)(de)國際(ji)傳(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)人(ren)才隊伍(wu)。
東方(fang)電氣作為中(zhong)國(guo)走向(xiang)世界(jie)的裝(zhuang)備制造排(pai)頭兵企業，將(jiang)更加積極投身“一帶一路”建設(she)、投身人類命運共同體建設(she)，并通(tong)過我(wo)們持之以恒的努力，把中(zhong)國(guo)故(gu)事講得越來越精彩，讓中(zhong)國(guo)聲音傳播得越來越響亮！(中(zhong)國(guo)東方(fang)電氣集(ji)團有限公(gong)司(si)黨組書記、董事長(chang) 鄒磊)