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湖北農谷實業集團有限責任公司黨委書記、董事長 易俊洲

當(dang)前，我國(guo)(guo)高度重(zhong)視(shi)數(shu)(shu)字(zi)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)農(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)發(fa)展(zhan)(zhan)(zhan)，國(guo)(guo)家、省、市(shi)相繼(ji)出臺了一(yi)系(xi)列政策(ce)文(wen)件，全力(li)(li)推動數(shu)(shu)字(zi)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)發(fa)展(zhan)(zhan)(zhan)落地見效(xiao)。湖北農(nong)(nong)(nong)(nong)(nong)(nong)谷(gu)(gu)實(shi)業(ye)(ye)集團(tuan)作(zuo)為(wei)服務“中國(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)谷(gu)(gu)”省級(ji)戰(zhan)略(lve)建(jian)(jian)設的(de)(de)主力(li)(li)軍，肩負(fu)“服務中國(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)谷(gu)(gu)，發(fa)展(zhan)(zhan)(zhan)現(xian)(xian)代(dai)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)”的(de)(de)重(zhong)大使命，在面(mian)(mian)對數(shu)(shu)字(zi)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)發(fa)展(zhan)(zhan)(zhan)的(de)(de)重(zhong)要(yao)戰(zhan)略(lve)機遇期，提出了“資本化、品牌化、科技(ji)化、國(guo)(guo)際(ji)化、數(shu)(shu)字(zi)化”的(de)(de)“五化”戰(zhan)略(lve)，積極構建(jian)(jian)現(xian)(xian)代(dai)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)產(chan)(chan)業(ye)(ye)發(fa)展(zhan)(zhan)(zhan)業(ye)(ye)務生(sheng)態體系(xi)。在“數(shu)(shu)字(zi)化”領域，農(nong)(nong)(nong)(nong)(nong)(nong)谷(gu)(gu)實(shi)業(ye)(ye)集團(tuan)現(xian)(xian)正(zheng)將數(shu)(shu)字(zi)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)經(jing)濟(ji)(ji)項目作(zuo)為(wei)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)供給側(ce)結構性(xing)改革的(de)(de)重(zhong)要(yao)抓(zhua)手(shou)，從平(ping)臺數(shu)(shu)據利用、產(chan)(chan)業(ye)(ye)鏈(lian)功能支撐和服務要(yao)素支持三(san)個(ge)方面(mian)(mian)著力(li)(li)實(shi)現(xian)(xian)“新(xin)銷售+新(xin)金融+新(xin)產(chan)(chan)業(ye)(ye)”發(fa)展(zhan)(zhan)(zhan)新(xin)模式、新(xin)業(ye)(ye)態，構建(jian)(jian)數(shu)(shu)字(zi)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)經(jing)濟(ji)(ji)新(xin)生(sheng)態，圍繞(rao)荊門市(shi)“一(yi)圈三(san)帶”建(jian)(jian)設、農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)品區(qu)域公用品牌“荊品名門”八大產(chan)(chan)業(ye)(ye)高質量發(fa)展(zhan)(zhan)(zhan)、全市(shi)鄉村(cun)(cun)振興，實(shi)施三(san)個(ge)數(shu)(shu)字(zi)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)經(jing)濟(ji)(ji)項目，探索(suo)數(shu)(shu)字(zi)化發(fa)展(zhan)(zhan)(zhan)之路，助(zhu)推“中國(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)谷(gu)(gu)”建(jian)(jian)成江漢平(ping)原(yuan)乃至全國(guo)(guo)鄉村(cun)(cun)振興示范區(qu)。

以建設荊門市農業大數據平臺為抓手，夯實數字化轉型發展基礎

2019年，荊(jing)(jing)(jing)門(men)市(shi)(shi)著力(li)打造以(yi)“中(zhong)國農(nong)(nong)(nong)谷·長壽荊(jing)(jing)(jing)門(men)”為(wei)內涵的(de)(de)農(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)(pin)(pin)區域公(gong)用(yong)品(pin)(pin)(pin)(pin)牌(pai)(pai)“荊(jing)(jing)(jing)品(pin)(pin)(pin)(pin)名門(men)”，農(nong)(nong)(nong)谷實(shi)業集(ji)團(tuan)(tuan)作為(wei)荊(jing)(jing)(jing)門(men)市(shi)(shi)農(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)(pin)(pin)區域公(gong)用(yong)品(pin)(pin)(pin)(pin)牌(pai)(pai)（荊(jing)(jing)(jing)品(pin)(pin)(pin)(pin)名門(men)）協(xie)會的(de)(de)會長單位，負(fu)責“荊(jing)(jing)(jing)品(pin)(pin)(pin)(pin)名門(men)”品(pin)(pin)(pin)(pin)牌(pai)(pai)建設(she)與市(shi)(shi)場營(ying)運(yun)(yun)。為(wei)更(geng)好(hao)地(di)推(tui)(tui)進(jin)“荊(jing)(jing)(jing)品(pin)(pin)(pin)(pin)名門(men)”建設(she)，農(nong)(nong)(nong)谷實(shi)業集(ji)團(tuan)(tuan)強力(li)推(tui)(tui)動(dong)“四(si)梁八柱”品(pin)(pin)(pin)(pin)牌(pai)(pai)體(ti)(ti)系(xi)(xi)(xi)建設(she)，即識別體(ti)(ti)系(xi)(xi)(xi)（傳播推(tui)(tui)介、形(xing)象(xiang)導入），產(chan)(chan)品(pin)(pin)(pin)(pin)體(ti)(ti)系(xi)(xi)(xi)（標準認(ren)證、質量追溯），渠道體(ti)(ti)系(xi)(xi)(xi)（線(xian)上線(xian)下、農(nong)(nong)(nong)旅融(rong)合），管理體(ti)(ti)系(xi)(xi)(xi)（運(yun)(yun)營(ying)管理、政策引導），擬通過四(si)梁八柱體(ti)(ti)系(xi)(xi)(xi)，推(tui)(tui)動(dong)荊(jing)(jing)(jing)門(men)市(shi)(shi)八大農(nong)(nong)(nong)業產(chan)(chan)業、品(pin)(pin)(pin)(pin)牌(pai)(pai)、平臺等資源的(de)(de)整(zheng)合重(zhong)組，完善全市(shi)(shi)農(nong)(nong)(nong)業產(chan)(chan)業價(jia)值鏈(lian)，培育(yu)鄉村振興發展新動(dong)能(neng)。

現階段，已建成“荊(jing)(jing)(jing)(jing)品(pin)(pin)名(ming)門(men)”APP2.0，是(shi)“荊(jing)(jing)(jing)(jing)品(pin)(pin)名(ming)門(men)”優質農(nong)(nong)產(chan)品(pin)(pin)銷(xiao)售(shou)商城，同時(shi)集農(nong)(nong)業(ye)(ye)(ye)政(zheng)策信(xin)息(xi)發布、農(nong)(nong)產(chan)品(pin)(pin)質量溯源(yuan)、便民生活(huo)服務(wu)于(yu)一體(ti)的綜(zong)合銷(xiao)售(shou)平(ping)臺。農(nong)(nong)谷實業(ye)(ye)(ye)集團以“荊(jing)(jing)(jing)(jing)品(pin)(pin)名(ming)門(men)”APP2.0為(wei)基礎，通過整合各部門(men)涉農(nong)(nong)信(xin)息(xi)平(ping)臺資(zi)源(yuan)，引進(jin)“互聯網+”產(chan)業(ye)(ye)(ye)優勢資(zi)源(yuan)，優化提(ti)(ti)(ti)升(sheng)(sheng)荊(jing)(jing)(jing)(jing)門(men)市農(nong)(nong)業(ye)(ye)(ye)大數據平(ping)臺功能。一方(fang)(fang)面(mian)(mian)有利于(yu)市委(wei)、市政(zheng)府統(tong)籌荊(jing)(jing)(jing)(jing)門(men)市數字(zi)農(nong)(nong)業(ye)(ye)(ye)資(zi)源(yuan)，為(wei)全市農(nong)(nong)業(ye)(ye)(ye)供給側結構(gou)性改(gai)革(ge)決策提(ti)(ti)(ti)供數據支(zhi)撐；另(ling)一方(fang)(fang)面(mian)(mian)為(wei)“荊(jing)(jing)(jing)(jing)品(pin)(pin)名(ming)門(men)”品(pin)(pin)牌建設搭建“新(xin)銷(xiao)售(shou)+新(xin)金融+新(xin)產(chan)業(ye)(ye)(ye)”平(ping)臺，提(ti)(ti)(ti)升(sheng)(sheng)農(nong)(nong)谷實業(ye)(ye)(ye)集團服務(wu)鄉村振興戰略實施的能力。此項目(mu)實施，預計三年內培育數字(zi)農(nong)(nong)業(ye)(ye)(ye)經濟產(chan)值(zhi)100億元(yuan)，帶(dai)動相關數字(zi)農(nong)(nong)業(ye)(ye)(ye)經濟產(chan)值(zhi)400億元(yuan)。

以打造湖北眾農聯總部平臺經濟為重點，推進數字化轉型產業整合

眾(zhong)(zhong)農聯(lian)項目(mu)由浙(zhe)江(jiang)(jiang)藍源(yuan)資(zi)本頂層設計，是基于數字農業(ye)發展的(de)(de)總部平(ping)臺經濟模(mo)式。此(ci)前設計的(de)(de)佛(fo)山(shan)陶瓷產業(ye)鏈整合服務平(ping)臺“眾(zhong)(zhong)陶聯(lian)”，作(zuo)為供給側結構性改革唯一(yi)實(shi)體案(an)例(li)，收(shou)錄進(jin)黨的(de)(de)十(shi)九大獻(xian)禮(li)政論片《將改革進(jin)行到底》中；眾(zhong)(zhong)農聯(lian)落戶(hu)黑(hei)龍(long)江(jiang)(jiang)，有效地(di)降低了(le)糧食(shi)種(zhong)植和加工企業(ye)的(de)(de)成(cheng)本，一(yi)年(nian)半(ban)內在(zai)平(ping)臺上實(shi)現糧食(shi)交易(yi)額(e)240億元，受到黑(hei)龍(long)江(jiang)(jiang)省(sheng)(sheng)委(wei)、省(sheng)(sheng)政府的(de)(de)高(gao)度評價(jia)。7月14日，浙(zhe)江(jiang)(jiang)省(sheng)(sheng)委(wei)書記車俊調研藍源(yuan)資(zi)本在(zai)寧(ning)波(bo)實(shi)施的(de)(de)“眾(zhong)(zhong)車聯(lian)”項目(mu)，推廣“眾(zhong)(zhong)車聯(lian)”產業(ye)互聯(lian)網(wang)平(ping)臺新模(mo)式。

農(nong)(nong)谷(gu)實業(ye)集團(tuan)現(xian)已(yi)與眾農(nong)(nong)聯(lian)集團(tuan)合作成立了湖北(bei)農(nong)(nong)谷(gu)眾聯(lian)網(wang)絡(luo)科技有限公(gong)司(si)，在荊門建設湖北(bei)眾農(nong)(nong)聯(lian)總(zong)部平(ping)臺(tai)。該(gai)項目以(yi)“農(nong)(nong)業(ye)產(chan)(chan)業(ye)鏈(lian)+產(chan)(chan)業(ye)互(hu)聯(lian)網(wang)+多重賦能”的(de)核心(xin)模(mo)式(shi)(shi)和“B2B+O2O”的(de)整體解決方(fang)案，聯(lian)合湖北(bei)省(sheng)(sheng)農(nong)(nong)業(ye)產(chan)(chan)業(ye)龍頭企業(ye)，以(yi)數(shu)(shu)字農(nong)(nong)業(ye)、總(zong)部平(ping)臺(tai)經濟(ji)的(de)方(fang)式(shi)(shi)面向全省(sheng)(sheng)發起(qi)糧(liang)食、畜(chu)牧(mu)、油菜等(deng)8-10個(ge)子(zi)品類平(ping)臺(tai)，并(bing)搭(da)建云農(nong)(nong)大數(shu)(shu)據、惠農(nong)(nong)供應鏈(lian)金融(rong)、樂(le)農(nong)(nong)城(cheng)市營(ying)銷、城(cheng)市中(zhong)央廚房、農(nong)(nong)嘀嗒(da)智慧物流等(deng)3-5個(ge)產(chan)(chan)業(ye)賦能平(ping)臺(tai)，共同打(da)(da)造(zao)立足荊門、服務湖北(bei)、面向全國乃至(zhi)國際(ji)的(de)農(nong)(nong)業(ye)產(chan)(chan)業(ye)互(hu)聯(lian)網(wang)平(ping)臺(tai)型總(zong)部經濟(ji)。此項目實施(shi)，預(yu)計(ji)三至(zhi)五(wu)年內實現(xian)自身(shen)銷售收入500億(yi)元，依(yi)托平(ping)臺(tai)吸引1500億(yi)以(yi)上(shang)流量，年上(shang)繳稅收2000萬元以(yi)上(shang)，培育打(da)(da)造(zao)1-2家農(nong)(nong)業(ye)科技類上(shang)市公(gong)司(si)。

以建設豬八戒網數字農業經濟總部為核心，優化數字化轉型要素配置

豬八(ba)戒(jie)網由豬八(ba)戒(jie)網絡(luo)科(ke)技公司運營，建立了網上(shang)服(fu)務交(jiao)易市場，解決企業全生命周(zhou)期1000多種服(fu)務，擁(yong)有共享(xiang)人(ren)才1400萬(wan)，全球雇主1000萬(wan)，在(zai)全國打造了133個(ge)數(shu)字科(ke)創園區，一線和新一線城市覆蓋率100%。

為引進(jin)(jin)和利用豬八(ba)戒網公(gong)司(si)長期積淀的業(ye)務(wu)體系(xi)，優(you)化(hua)配置資(zi)源，農(nong)(nong)谷實(shi)業(ye)集團(tuan)與豬八(ba)戒網達成(cheng)合作意向(xiang)，在荊(jing)門(men)市(shi)設(she)(she)立豬八(ba)戒網（荊(jing)門(men)）公(gong)司(si)，建設(she)(she)豬八(ba)戒網數字(zi)農(nong)(nong)業(ye)經濟總部項(xiang)目(mu)。該項(xiang)目(mu)主(zhu)要(yao)通過“1+2+1”模式建設(she)(she)，其中“1”指(zhi)一個核心主(zhu)導：導入智慧農(nong)(nong)業(ye)、農(nong)(nong)業(ye)服務(wu)、農(nong)(nong)業(ye)金融等(deng)產業(ye)資(zi)源；“2”指(zhi)“數字(zi)文創+數字(zi)科(ke)技”；最后一個“1”指(zhi)發(fa)揮歷史(shi)文化(hua)、自然資(zi)源等(deng)優(you)勢，利用科(ke)技手段(duan)和服務(wu)產品進(jin)(jin)行產業(ye)重塑，為荊(jing)門(men)數字(zi)產業(ye)的發(fa)展充(chong)實(shi)要(yao)素保障。此項(xiang)目(mu)實(shi)施，豬八(ba)戒網（荊(jing)門(men)）公(gong)司(si)正式營運后可實(shi)現年經濟增加值逾5億(yi)元，帶動數字(zi)經濟產值100億(yi)元，實(shi)現和帶動稅(shui)收3000萬元，帶動上下游(you)產業(ye)生態鏈企業(ye)180家左右(you)，實(shi)現直接就(jiu)業(ye)800人以上。

數字化轉型是(shi)“中國(guo)農(nong)(nong)谷”實現(xian)品牌引(yin)領的(de)必然(ran)選擇,實現(xian)科技突破的(de)必要之舉,創新商業(ye)模式的(de)必由(you)之路(lu)。下一步，在荊(jing)門市(shi)(shi)(shi)委、市(shi)(shi)(shi)政府統籌下，農(nong)(nong)谷實業(ye)集團將以政府引(yin)導(dao)、市(shi)(shi)(shi)場主體為原則，全(quan)面推進三個(ge)項目(mu)的(de)落地(di)(di)(di)(di)實施，以數字化加速轉型，助推荊(jing)門現(xian)代農(nong)(nong)業(ye)高質量發展(zhan)，將“中國(guo)農(nong)(nong)谷”真正建成農(nong)(nong)耕文化傳承地(di)(di)(di)(di)、農(nong)(nong)業(ye)產業(ye)化展(zhan)示地(di)(di)(di)(di)、農(nong)(nong)業(ye)科技應用地(di)(di)(di)(di)、農(nong)(nong)業(ye)發展(zhan)方(fang)向引(yin)領地(di)(di)(di)(di)。

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