文章來(lai)源：中國中車(che)集團有限公司 發布(bu)時間：2022-05-24
2021年1月(yue)19日(ri)，習近平總書記在乘(cheng)坐京張(zhang)高鐵赴張(zhang)家(jia)口賽區考察北京冬(dong)(dong)奧會、冬(dong)(dong)殘奧會籌辦(ban)工(gong)作時指出，“我國(guo)自主創(chuang)(chuang)新的一(yi)個成(cheng)功范(fan)例(li)就(jiu)是高鐵，從無到(dao)(dao)有，從引(yin)進、消化(hua)、吸(xi)收再(zai)創(chuang)(chuang)新到(dao)(dao)自主創(chuang)(chuang)新，現在已經領跑世界。要(yao)總結經驗，繼續(xu)努(nu)力，爭取在‘十(shi)四五’期間有更(geng)大發(fa)展”。中(zhong)國(guo)中(zhong)車(che)研制的復興(xing)號高鐵列車(che)，成(cheng)為中(zhong)國(guo)向世界展示發(fa)展成(cheng)就(jiu)的閃(shan)亮名片。復興(xing)號高鐵列車(che)不僅寄托著中(zhong)華民族(zu)偉大復興(xing)的夢(meng)想，也鐫刻(ke)著中(zhong)國(guo)中(zhong)車(che)深厚的紅色基因和(he)由此迸發(fa)出來的科技自立自強(qiang)的強(qiang)大活力。
梳理百年歷史，把握紅色基因深刻內涵
中(zhong)國中(zhong)車(che)有著長達140年(nian)的(de)(de)(de)(de)創業(ye)歷(li)史，其(qi)最早(zao)企業(ye)可以(yi)追(zhui)溯至1881年(nian)誕生(sheng)(sheng)的(de)(de)(de)(de)唐(tang)胥鐵路胥各莊修車(che)廠(chang)。悠(you)久(jiu)的(de)(de)(de)(de)歷(li)史不僅產(chan)生(sheng)(sheng)了最早(zao)的(de)(de)(de)(de)產(chan)業(ye)工(gong)(gong)人隊伍，使之成為早(zao)期工(gong)(gong)人運動(dong)的(de)(de)(de)(de)策源地，而且還積淀了深(shen)厚的(de)(de)(de)(de)紅(hong)(hong)色(se)文(wen)化。今天，中(zhong)車(che)紅(hong)(hong)色(se)文(wen)化基(ji)因仍(reng)然迸發著勃(bo)勃(bo)生(sheng)(sheng)機(ji)，顯(xian)現出豐富的(de)(de)(de)(de)內容(rong)。堅持黨性和人民性是中(zhong)車(che)紅(hong)(hong)色(se)基(ji)因的(de)(de)(de)(de)根本內涵，堅持自(zi)立自(zi)強、自(zi)主創新是中(zhong)車(che)紅(hong)(hong)色(se)基(ji)因最鮮明的(de)(de)(de)(de)時代特征。
“堅(jian)持(chi)黨性(xing)和(he)人(ren)民(min)(min)(min)性(xing)”，具體表現為(wei)(wei)中(zhong)(zhong)國中(zhong)(zhong)車聽黨話、跟黨走和(he)堅(jian)持(chi)服務人(ren)民(min)(min)(min)。它體現的(de)(de)是中(zhong)(zhong)車紅色基因中(zhong)(zhong)最本色的(de)(de)成分。從新民(min)(min)(min)主(zhu)(zhu)主(zhu)(zhu)義革(ge)命時(shi)期深深烙下紅色印(yin)記、孕育紅色基因，到(dao)社會(hui)(hui)主(zhu)(zhu)義革(ge)命和(he)建設時(shi)期自(zi)(zi)力更生(sheng)、艱苦(ku)奮(fen)斗，再到(dao)改革(ge)開放新時(shi)期以(yi)(yi)來自(zi)(zi)立自(zi)(zi)強(qiang)、自(zi)(zi)主(zhu)(zhu)創新，中(zhong)(zhong)國中(zhong)(zhong)車都始終牢牢堅(jian)持(chi)黨性(xing)和(he)人(ren)民(min)(min)(min)性(xing)原(yuan)則。早(zao)期革(ge)命時(shi)期，中(zhong)(zhong)國中(zhong)(zhong)車誕生(sheng)了(le)多(duo)個地方的(de)(de)第一(yi)個黨支部、第一(yi)個工(gong)會(hui)(hui)組(zu)織(zhi)、第一(yi)個共產(chan)(chan)黨員，還產(chan)(chan)生(sheng)了(le)王荷波、鄧培、孫云(yun)鵬、林祥謙等(deng)中(zhong)(zhong)國共產(chan)(chan)黨早(zao)期領(ling)導人(ren)和(he)工(gong)人(ren)運(yun)動領(ling)袖，成為(wei)(wei)早(zao)期黨組(zu)織(zhi)傳播馬列(lie)主(zhu)(zhu)義、播撒革(ge)命火種、領(ling)導工(gong)人(ren)運(yun)動的(de)(de)重要(yao)陣(zhen)地，形成了(le)“聽黨話、跟黨走”的(de)(de)鮮明(ming)品(pin)格(ge)。進(jin)入新時(shi)代，中(zhong)(zhong)國中(zhong)(zhong)車以(yi)(yi)增(zeng)強(qiang)民(min)(min)(min)生(sheng)福(fu)祉、促進(jin)生(sheng)態文明(ming)、增(zeng)強(qiang)社會(hui)(hui)和(he)諧(xie)穩(wen)定(ding)為(wei)(wei)己(ji)任，滿足人(ren)民(min)(min)(min)對美好生(sheng)活的(de)(de)需求和(he)向(xiang)往，創造(zao)(zao)了(le)更高效、更便(bian)捷、更舒適、更綠色、更體面的(de)(de)出(chu)行方式。中(zhong)(zhong)國中(zhong)(zhong)車在黨的(de)(de)堅(jian)強(qiang)領(ling)導下做大做強(qiang)企業，立足于“交(jiao)通強(qiang)國，鐵(tie)路先行，裝備(bei)支持(chi)”戰略，以(yi)(yi)卓越品(pin)質為(wei)(wei)中(zhong)(zhong)國軌道(dao)交(jiao)通提供高端裝備(bei)，成為(wei)(wei)國民(min)(min)(min)經(jing)濟發展的(de)(de)產(chan)(chan)業引擎(qing)，成為(wei)(wei)人(ren)民(min)(min)(min)美好生(sheng)活的(de)(de)締造(zao)(zao)者。
“堅(jian)持(chi)(chi)自立自強(qiang)、自主創(chuang)(chuang)新”是(shi)建設(she)世界科技(ji)強(qiang)國對中(zhong)(zhong)(zhong)國中(zhong)(zhong)(zhong)車(che)(che)提出(chu)的(de)(de)時代(dai)要(yao)求。它體現的(de)(de)是(shi)中(zhong)(zhong)(zhong)車(che)(che)紅色(se)基因最精(jing)彩和最具魅(mei)力的(de)(de)部分。在長期艱苦奮斗中(zhong)(zhong)(zhong)，中(zhong)(zhong)(zhong)國中(zhong)(zhong)(zhong)車(che)(che)始終保持(chi)(chi)昂揚(yang)(yang)的(de)(de)精(jing)神狀態，持(chi)(chi)續發揚(yang)(yang)自立自強(qiang)、自主創(chuang)(chuang)新的(de)(de)精(jing)神，扛起了交通強(qiang)國的(de)(de)重(zhong)要(yao)責任(ren)，并努力成為(wei)原創(chuang)(chuang)技(ji)術策源(yuan)地和現代(dai)產(chan)業(ye)鏈鏈長。勇(yong)于(yu)改革、善于(yu)創(chuang)(chuang)新，中(zhong)(zhong)(zhong)國中(zhong)(zhong)(zhong)車(che)(che)實現了從小到(dao)大、由弱到(dao)強(qiang)、從追趕到(dao)并跑到(dao)領(ling)跑的(de)(de)重(zhong)大轉(zhuan)變。推(tui)動鐵(tie)路(lu)(lu)機車(che)(che)車(che)(che)輛換代(dai)升(sheng)級，創(chuang)(chuang)造(zao)了鐵(tie)路(lu)(lu)裝備制(zhi)造(zao)多個(ge)“第一(yi)”；高鐵(tie)動車(che)(che)從無到(dao)有，走出(chu)了中(zhong)(zhong)(zhong)國特色(se)的(de)(de)創(chuang)(chuang)新之路(lu)(lu)。時至今日，中(zhong)(zhong)(zhong)國中(zhong)(zhong)(zhong)車(che)(che)已(yi)經發展成為(wei)全球規模領(ling)先、品種齊全、技(ji)術一(yi)流的(de)(de)軌道交通裝備供應商(shang)，成為(wei)國家(jia)亮麗(li)名片(pian)，更成為(wei)人民美好生活的(de)(de)創(chuang)(chuang)造(zao)者。
聚力固根鑄魂，打造紅色黨建品牌文化
為彰(zhang)顯紅(hong)(hong)色(se)文化的價(jia)值，繼承好紅(hong)(hong)色(se)基(ji)因，中國中車通過頂層設計(ji)加基(ji)層構建的方式(shi)，在打造紅(hong)(hong)色(se)黨建品牌文化上下功夫，形成了(le)助推(tui)企(qi)業高(gao)質量發展(zhan)的領(ling)導力、引領(ling)力、組織力和凝聚(ju)力。
在(zai)(zai)頂(ding)層設計方面，中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)中(zhong)(zhong)(zhong)(zhong)車(che)(che)實施了(le)打(da)造(zao)(zao)黨(dang)(dang)(dang)(dang)(dang)建(jian)(jian)(jian)(jian)“金(jin)名(ming)(ming)片(pian)(pian)”方案。中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)共產黨(dang)(dang)(dang)(dang)(dang)成(cheng)立以來，無數中(zhong)(zhong)(zhong)(zhong)車(che)(che)人積極投身(shen)于(yu)黨(dang)(dang)(dang)(dang)(dang)的(de)(de)(de)(de)事(shi)業中(zhong)(zhong)(zhong)(zhong)，錘煉紅(hong)色品格(ge)、傳承紅(hong)色基因(yin)、涵養(yang)紅(hong)色文(wen)化，構筑了(le)扎實的(de)(de)(de)(de)黨(dang)(dang)(dang)(dang)(dang)建(jian)(jian)(jian)(jian)基礎和良好的(de)(de)(de)(de)黨(dang)(dang)(dang)(dang)(dang)建(jian)(jian)(jian)(jian)傳統(tong)。中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)中(zhong)(zhong)(zhong)(zhong)車(che)(che)的(de)(de)(de)(de)發(fa)展歷程，就是堅持黨(dang)(dang)(dang)(dang)(dang)的(de)(de)(de)(de)領導(dao)、加強(qiang)黨(dang)(dang)(dang)(dang)(dang)的(de)(de)(de)(de)建(jian)(jian)(jian)(jian)設的(de)(de)(de)(de)光輝歷程。進入新時代，中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)中(zhong)(zhong)(zhong)(zhong)車(che)(che)堅持在(zai)(zai)黨(dang)(dang)(dang)(dang)(dang)和國(guo)(guo)家(jia)事(shi)業發(fa)展全局的(de)(de)(de)(de)高(gao)度思考問題，堅持在(zai)(zai)鑄(zhu)造(zao)(zao)“國(guo)(guo)家(jia)名(ming)(ming)片(pian)(pian)”的(de)(de)(de)(de)戰(zhan)略(lve)高(gao)度認識新時代企業黨(dang)(dang)(dang)(dang)(dang)的(de)(de)(de)(de)建(jian)(jian)(jian)(jian)設責任使命，強(qiang)化頂(ding)層設計，堅持把(ba)黨(dang)(dang)(dang)(dang)(dang)的(de)(de)(de)(de)建(jian)(jian)(jian)(jian)設與改革發(fa)展同步(bu)謀劃，提(ti)出(chu)了(le)打(da)造(zao)(zao)黨(dang)(dang)(dang)(dang)(dang)建(jian)(jian)(jian)(jian)“金(jin)名(ming)(ming)片(pian)(pian)”建(jian)(jian)(jian)(jian)設的(de)(de)(de)(de)總目(mu)標(biao)和路線圖。通過打(da)造(zao)(zao)黨(dang)(dang)(dang)(dang)(dang)建(jian)(jian)(jian)(jian)“金(jin)名(ming)(ming)片(pian)(pian)”，中(zhong)(zhong)(zhong)(zhong)車(che)(che)黨(dang)(dang)(dang)(dang)(dang)建(jian)(jian)(jian)(jian)工作成(cheng)為(wei)改革發(fa)展的(de)(de)(de)(de)“紅(hong)色引(yin)擎(qing)”，成(cheng)為(wei)像高(gao)鐵一樣具有影響力(li)的(de)(de)(de)(de)中(zhong)(zhong)(zhong)(zhong)車(che)(che)符號(hao)，為(wei)提(ti)升(sheng)中(zhong)(zhong)(zhong)(zhong)央企業黨(dang)(dang)(dang)(dang)(dang)建(jian)(jian)(jian)(jian)質量(liang)和繼(ji)承弘揚紅(hong)色基因(yin)凝練了(le)中(zhong)(zhong)(zhong)(zhong)車(che)(che)經驗(yan)。
堅(jian)持(chi)以紅(hong)(hong)(hong)(hong)色(se)(se)文(wen)化引領筑(zhu)牢精神堡壘。紅(hong)(hong)(hong)(hong)色(se)(se)黨(dang)(dang)建(jian)(jian)(jian)品牌(pai)構(gou)建(jian)(jian)(jian)重點在(zai)(zai)頂(ding)層(ceng)，關鍵在(zai)(zai)基(ji)(ji)層(ceng)。全面(mian)(mian)推(tui)進黨(dang)(dang)建(jian)(jian)(jian)“金名片”建(jian)(jian)(jian)設，作(zuo)出“一(yi)企(qi)業一(yi)特(te)色(se)(se)、一(yi)支(zhi)部一(yi)品牌(pai)、一(yi)黨(dang)(dang)員一(yi)面(mian)(mian)旗”的(de)部署，將紅(hong)(hong)(hong)(hong)色(se)(se)文(wen)化融入基(ji)(ji)層(ceng)黨(dang)(dang)建(jian)(jian)(jian)工作(zuo)，以紅(hong)(hong)(hong)(hong)色(se)(se)文(wen)化推(tui)進基(ji)(ji)層(ceng)黨(dang)(dang)組織建(jian)(jian)(jian)設，提高(gao)了(le)基(ji)(ji)層(ceng)黨(dang)(dang)組織的(de)凝(ning)聚力(li)和戰斗力(li)。各(ge)子公司(si)依托紅(hong)(hong)(hong)(hong)色(se)(se)資(zi)源陣地(di)，探索和打(da)造出了(le)深具特(te)色(se)(se)的(de)“紅(hong)(hong)(hong)(hong)色(se)(se)文(wen)化+黨(dang)(dang)建(jian)(jian)(jian)”做法，總結出“紅(hong)(hong)(hong)(hong)色(se)(se)動能構(gou)建(jian)(jian)(jian)企(qi)業科技創新(xin)生態圈(quan)”“‘先鋒源’黨(dang)(dang)建(jian)(jian)(jian)陣地(di)”等特(te)色(se)(se)經驗(yan)，形成了(le)紅(hong)(hong)(hong)(hong)色(se)(se)文(wen)化為基(ji)(ji)層(ceng)黨(dang)(dang)建(jian)(jian)(jian)工作(zuo)提供(gong)思想支(zhi)持(chi)、物質載體、價值信仰，基(ji)(ji)層(ceng)黨(dang)(dang)建(jian)(jian)(jian)構(gou)建(jian)(jian)(jian)“紅(hong)(hong)(hong)(hong)色(se)(se)引擎”，發(fa)揮紅(hong)(hong)(hong)(hong)色(se)(se)文(wen)化資(zi)源教(jiao)育功能、彰顯紅(hong)(hong)(hong)(hong)色(se)(se)精神時代價值的(de)良好局面(mian)(mian)。
豐富傳播方式，講好中車紅色文化故事
紅(hong)色(se)基(ji)因本質上來說是紅(hong)色(se)文化的(de)(de)觀念意(yi)識形態，它必須通過特定的(de)(de)形式(shi)和載體才能表現(xian)出來。要(yao)實現(xian)紅(hong)色(se)基(ji)因的(de)(de)有效傳(chuan)承，實現(xian)紅(hong)色(se)文化的(de)(de)弘揚傳(chuan)播，必須不(bu)斷推動(dong)紅(hong)色(se)基(ji)因的(de)(de)形式(shi)載體創新(xin)和宣(xuan)傳(chuan)方式(shi)方法的(de)(de)創新(xin)。
中(zhong)(zhong)國(guo)中(zhong)(zhong)車(che)努力推(tui)動紅(hong)色(se)基因(yin)表現形(xing)式(shi)創(chuang)新(xin)，強化(hua)紅(hong)色(se)文(wen)化(hua)產(chan)(chan)品譜系建設。一是依托現有紅(hong)色(se)資(zi)源(yuan)，充分挖掘利用工業遺產(chan)(chan)中(zhong)(zhong)的(de)紅(hong)色(se)文(wen)化(hua)資(zi)源(yuan)，打造愛國(guo)主義教(jiao)育基地(di)、機車(che)工業展(zhan)覽館(guan)(guan)、紀(ji)念館(guan)(guan)等建設，開發(fa)了“長辛店二七紀(ji)念館(guan)(guan)”等特色(se)項目。二是結合重(zhong)大歷史節(jie)點和(he)重(zhong)要事件，舉(ju)辦紀(ji)念活動，如結合新(xin)中(zhong)(zhong)國(guo)成(cheng)立70周年(nian)、新(xin)中(zhong)(zhong)車(che)成(cheng)立5周年(nian)等事件，舉(ju)辦大型成(cheng)就展(zhan)。三是通過(guo)文(wen)創(chuang)作品，倡(chang)導內容豐富、形(xing)式(shi)多樣、理論深厚的(de)紅(hong)色(se)文(wen)藝產(chan)(chan)品。如以(yi)王(wang)荷波同志(zhi)在中(zhong)(zhong)國(guo)中(zhong)(zhong)車(che)開展(zhan)的(de)工運(yun)史為(wei)題材，編排了沉浸(jin)式(shi)體驗話劇，以(yi)此教(jiao)育和(he)引導廣大員(yuan)工。
中(zhong)國(guo)(guo)中(zhong)車(che)努力推(tui)動(dong)(dong)紅(hong)色(se)文化傳播(bo)(bo)(bo)方式方法創新，提升講故事(shi)水平(ping)和能力。一(yi)是(shi)利用(yong)“傳統式”載(zai)體(ti)(ti)(ti)。利用(yong)現有(you)宣傳教(jiao)育(yu)載(zai)體(ti)(ti)(ti)，比(bi)如通(tong)過(guo)(guo)媒(mei)(mei)體(ti)(ti)(ti)宣傳、道德講堂、老黨員(yuan)講故事(shi)、紅(hong)歌比(bi)賽，制(zhi)作(zuo)紅(hong)色(se)文化宣傳教(jiao)育(yu)材料，組織撰(zhuan)寫(xie)《中(zhong)車(che)成長之(zhi)道》《解碼(ma)中(zhong)車(che)紅(hong)色(se)基因》等書(shu)(shu)，讓中(zhong)車(che)員(yuan)工了(le)解中(zhong)車(che)的紅(hong)色(se)歷史。二是(shi)開展“沉(chen)浸(jin)式” 教(jiao)育(yu)。采用(yong)情景(jing)黨課(ke)、紅(hong)色(se)家書(shu)(shu)情景(jing)誦讀(du)、瞻(zhan)觀(guan)紅(hong)色(se)遺跡等形(xing)式，通(tong)過(guo)(guo)沉(chen)浸(jin)式體(ti)(ti)(ti)驗或儀式感的參與，讓員(yuan)工有(you)跨越時空(kong)、身臨其境之(zhi)感，在(zai)不知不覺中(zhong)受到教(jiao)育(yu)，得到啟發(fa)。三是(shi)探索“新媒(mei)(mei)體(ti)(ti)(ti)”傳播(bo)(bo)(bo)。目前，中(zhong)國(guo)(guo)中(zhong)車(che)正圍繞《解碼(ma)中(zhong)車(che)紅(hong)色(se)基因》一(yi)書(shu)(shu)，制(zhi)作(zuo)系列(lie)(lie)微(wei)視頻，用(yong)二維碼(ma)將書(shu)(shu)與系列(lie)(lie)微(wei)視頻鏈(lian)接，在(zai)視頻平(ping)臺和社(she)交媒(mei)(mei)體(ti)(ti)(ti)平(ping)臺上傳播(bo)(bo)(bo)，呼應書(shu)(shu)籍內容，形(xing)成有(you)效傳播(bo)(bo)(bo)，并(bing)通(tong)過(guo)(guo)系列(lie)(lie)有(you)溫度的移動(dong)(dong)端頁面加大推(tui)廣。以“中(zhong)車(che)紅(hong)色(se)軌跡”為主題(ti)，制(zhi)作(zuo)系列(lie)(lie)可(ke)以互動(dong)(dong)的H5在(zai)社(she)交媒(mei)(mei)體(ti)(ti)(ti)上投放(fang)傳播(bo)(bo)(bo)，以生(sheng)動(dong)(dong)有(you)趣的敘述和互動(dong)(dong)點擊瀏覽的方式，帶(dai)領讀(du)者沉(chen)浸(jin)式閱讀(du)，傳播(bo)(bo)(bo)中(zhong)車(che)紅(hong)色(se)文化。
（作者系中國中車集團有限公司黨委(wei)）
【責任編輯：家正】
