文章(zhang)來源：中國中車集團有限公司 發布時間(jian)：2022-05-24
2021年(nian)1月19日(ri)，習近平總書記在(zai)乘坐京張(zhang)高鐵(tie)赴張(zhang)家(jia)口賽區考察北京冬(dong)奧會、冬(dong)殘奧會籌辦工作(zuo)時指出，“我(wo)國(guo)(guo)自主創(chuang)新的(de)(de)一(yi)個成(cheng)功范例就是高鐵(tie)，從無(wu)到(dao)有，從引進(jin)、消化、吸收再(zai)創(chuang)新到(dao)自主創(chuang)新，現在(zai)已經領跑世界。要總結(jie)經驗，繼(ji)續努力，爭取在(zai)‘十四五’期(qi)間有更(geng)大發(fa)展”。中(zhong)(zhong)(zhong)國(guo)(guo)中(zhong)(zhong)(zhong)車(che)研制的(de)(de)復(fu)興(xing)(xing)號高鐵(tie)列(lie)車(che)，成(cheng)為中(zhong)(zhong)(zhong)國(guo)(guo)向世界展示發(fa)展成(cheng)就的(de)(de)閃亮名片。復(fu)興(xing)(xing)號高鐵(tie)列(lie)車(che)不(bu)僅寄托(tuo)著中(zhong)(zhong)(zhong)華民(min)族(zu)偉大復(fu)興(xing)(xing)的(de)(de)夢想，也(ye)鐫刻(ke)著中(zhong)(zhong)(zhong)國(guo)(guo)中(zhong)(zhong)(zhong)車(che)深厚的(de)(de)紅色基因和(he)由此迸發(fa)出來的(de)(de)科技(ji)自立自強的(de)(de)強大活力。
梳理百年歷史，把握紅色基因深刻內涵
中(zhong)國中(zhong)車有著(zhu)長達(da)140年的(de)(de)創(chuang)業(ye)歷史，其(qi)最(zui)早企業(ye)可(ke)以追溯至1881年誕(dan)生的(de)(de)唐胥(xu)鐵(tie)路(lu)胥(xu)各(ge)莊修(xiu)車廠(chang)。悠久的(de)(de)歷史不僅產生了最(zui)早的(de)(de)產業(ye)工人(ren)隊伍，使之成為早期工人(ren)運動(dong)的(de)(de)策源(yuan)地，而且還(huan)積淀了深厚的(de)(de)紅(hong)(hong)色(se)文化(hua)。今天，中(zhong)車紅(hong)(hong)色(se)文化(hua)基因仍(reng)然迸發(fa)著(zhu)勃(bo)勃(bo)生機，顯現(xian)出豐(feng)富(fu)的(de)(de)內容。堅(jian)持(chi)黨(dang)性和人(ren)民性是(shi)中(zhong)車紅(hong)(hong)色(se)基因的(de)(de)根本內涵(han)，堅(jian)持(chi)自(zi)立自(zi)強(qiang)、自(zi)主(zhu)創(chuang)新是(shi)中(zhong)車紅(hong)(hong)色(se)基因最(zui)鮮明的(de)(de)時代特征。
“堅(jian)持黨(dang)(dang)(dang)性(xing)和(he)人(ren)(ren)(ren)民(min)(min)性(xing)”，具體(ti)表現(xian)為(wei)(wei)中(zhong)(zhong)(zhong)國(guo)(guo)中(zhong)(zhong)(zhong)車(che)(che)聽黨(dang)(dang)(dang)話、跟黨(dang)(dang)(dang)走和(he)堅(jian)持服務(wu)人(ren)(ren)(ren)民(min)(min)。它體(ti)現(xian)的(de)(de)(de)(de)(de)是中(zhong)(zhong)(zhong)車(che)(che)紅(hong)色基因中(zhong)(zhong)(zhong)最本色的(de)(de)(de)(de)(de)成(cheng)分。從新民(min)(min)主主義革(ge)命時期(qi)(qi)(qi)深(shen)深(shen)烙下(xia)紅(hong)色印記、孕(yun)育紅(hong)色基因，到社(she)會(hui)主義革(ge)命和(he)建設時期(qi)(qi)(qi)自(zi)力更(geng)(geng)生、艱苦奮斗，再到改革(ge)開放(fang)新時期(qi)(qi)(qi)以來(lai)自(zi)立(li)自(zi)強(qiang)(qiang)、自(zi)主創新，中(zhong)(zhong)(zhong)國(guo)(guo)中(zhong)(zhong)(zhong)車(che)(che)都始終牢(lao)牢(lao)堅(jian)持黨(dang)(dang)(dang)性(xing)和(he)人(ren)(ren)(ren)民(min)(min)性(xing)原則。早(zao)(zao)期(qi)(qi)(qi)革(ge)命時期(qi)(qi)(qi)，中(zhong)(zhong)(zhong)國(guo)(guo)中(zhong)(zhong)(zhong)車(che)(che)誕生了(le)多個(ge)地方的(de)(de)(de)(de)(de)第(di)(di)一個(ge)黨(dang)(dang)(dang)支(zhi)部、第(di)(di)一個(ge)工(gong)會(hui)組織、第(di)(di)一個(ge)共(gong)產(chan)(chan)黨(dang)(dang)(dang)員，還產(chan)(chan)生了(le)王荷波、鄧(deng)培、孫云鵬、林祥謙等中(zhong)(zhong)(zhong)國(guo)(guo)共(gong)產(chan)(chan)黨(dang)(dang)(dang)早(zao)(zao)期(qi)(qi)(qi)領(ling)(ling)導(dao)人(ren)(ren)(ren)和(he)工(gong)人(ren)(ren)(ren)運動(dong)領(ling)(ling)袖，成(cheng)為(wei)(wei)早(zao)(zao)期(qi)(qi)(qi)黨(dang)(dang)(dang)組織傳播馬列主義、播撒革(ge)命火種、領(ling)(ling)導(dao)工(gong)人(ren)(ren)(ren)運動(dong)的(de)(de)(de)(de)(de)重(zhong)要陣地，形成(cheng)了(le)“聽黨(dang)(dang)(dang)話、跟黨(dang)(dang)(dang)走”的(de)(de)(de)(de)(de)鮮明品格(ge)。進入新時代(dai)，中(zhong)(zhong)(zhong)國(guo)(guo)中(zhong)(zhong)(zhong)車(che)(che)以增強(qiang)(qiang)民(min)(min)生福(fu)祉、促(cu)進生態文明、增強(qiang)(qiang)社(she)會(hui)和(he)諧(xie)穩定為(wei)(wei)己任，滿(man)足(zu)人(ren)(ren)(ren)民(min)(min)對美好生活(huo)的(de)(de)(de)(de)(de)需求和(he)向(xiang)往，創造(zao)了(le)更(geng)(geng)高效、更(geng)(geng)便捷、更(geng)(geng)舒適(shi)、更(geng)(geng)綠色、更(geng)(geng)體(ti)面的(de)(de)(de)(de)(de)出行方式。中(zhong)(zhong)(zhong)國(guo)(guo)中(zhong)(zhong)(zhong)車(che)(che)在黨(dang)(dang)(dang)的(de)(de)(de)(de)(de)堅(jian)強(qiang)(qiang)領(ling)(ling)導(dao)下(xia)做大做強(qiang)(qiang)企業，立(li)足(zu)于“交通強(qiang)(qiang)國(guo)(guo)，鐵(tie)路先行，裝備支(zhi)持”戰略，以卓越品質(zhi)為(wei)(wei)中(zhong)(zhong)(zhong)國(guo)(guo)軌(gui)道(dao)交通提供高端裝備，成(cheng)為(wei)(wei)國(guo)(guo)民(min)(min)經濟發展的(de)(de)(de)(de)(de)產(chan)(chan)業引(yin)擎，成(cheng)為(wei)(wei)人(ren)(ren)(ren)民(min)(min)美好生活(huo)的(de)(de)(de)(de)(de)締(di)造(zao)者。
“堅持(chi)自(zi)立(li)自(zi)強(qiang)(qiang)(qiang)、自(zi)主創(chuang)(chuang)新”是(shi)建設(she)世界科(ke)技(ji)(ji)強(qiang)(qiang)(qiang)國(guo)對中國(guo)中車(che)提(ti)出的(de)(de)時代要(yao)求。它(ta)體(ti)現的(de)(de)是(shi)中車(che)紅色基因最精彩和(he)最具魅力的(de)(de)部分(fen)。在長期(qi)艱苦奮(fen)斗(dou)中，中國(guo)中車(che)始(shi)終保持(chi)昂揚的(de)(de)精神狀態(tai)，持(chi)續發(fa)揚自(zi)立(li)自(zi)強(qiang)(qiang)(qiang)、自(zi)主創(chuang)(chuang)新的(de)(de)精神，扛起了(le)交通強(qiang)(qiang)(qiang)國(guo)的(de)(de)重(zhong)要(yao)責任，并(bing)努力成(cheng)為(wei)原創(chuang)(chuang)技(ji)(ji)術(shu)策源地和(he)現代產業鏈(lian)鏈(lian)長。勇于(yu)改革、善于(yu)創(chuang)(chuang)新，中國(guo)中車(che)實(shi)現了(le)從小到(dao)(dao)大(da)、由弱到(dao)(dao)強(qiang)(qiang)(qiang)、從追趕到(dao)(dao)并(bing)跑到(dao)(dao)領(ling)跑的(de)(de)重(zhong)大(da)轉變。推(tui)動鐵路機車(che)車(che)輛(liang)換代升級，創(chuang)(chuang)造(zao)了(le)鐵路裝備(bei)制造(zao)多個“第一”；高鐵動車(che)從無(wu)到(dao)(dao)有，走出了(le)中國(guo)特(te)色的(de)(de)創(chuang)(chuang)新之路。時至今日(ri)，中國(guo)中車(che)已經發(fa)展成(cheng)為(wei)全球規模領(ling)先、品種齊全、技(ji)(ji)術(shu)一流的(de)(de)軌道交通裝備(bei)供應(ying)商，成(cheng)為(wei)國(guo)家亮麗名片，更成(cheng)為(wei)人民美好生活的(de)(de)創(chuang)(chuang)造(zao)者(zhe)。
聚力固根鑄魂，打造紅色黨建品牌文化
為彰(zhang)顯紅(hong)(hong)色(se)文(wen)化的價值(zhi)，繼承好紅(hong)(hong)色(se)基因，中國中車通過頂層設(she)計加基層構(gou)建的方式，在(zai)打造紅(hong)(hong)色(se)黨建品牌(pai)文(wen)化上(shang)下功(gong)夫，形成了助推企(qi)業高質量發展(zhan)的領導力、引(yin)領力、組(zu)織力和凝聚力。
在(zai)頂(ding)層(ceng)設計(ji)方面，中(zhong)(zhong)國(guo)中(zhong)(zhong)車(che)實施了打(da)(da)(da)造(zao)黨(dang)(dang)(dang)建(jian)(jian)“金(jin)(jin)(jin)名片”方案。中(zhong)(zhong)國(guo)共產黨(dang)(dang)(dang)成(cheng)立以來，無數中(zhong)(zhong)車(che)人積(ji)極投(tou)身于(yu)黨(dang)(dang)(dang)的(de)事業中(zhong)(zhong)，錘煉紅(hong)色品(pin)格、傳(chuan)承紅(hong)色基因、涵養紅(hong)色文化，構筑了扎實的(de)黨(dang)(dang)(dang)建(jian)(jian)基礎和(he)良(liang)好的(de)黨(dang)(dang)(dang)建(jian)(jian)傳(chuan)統(tong)。中(zhong)(zhong)國(guo)中(zhong)(zhong)車(che)的(de)發(fa)展歷(li)程，就(jiu)是堅持(chi)(chi)黨(dang)(dang)(dang)的(de)領導、加強黨(dang)(dang)(dang)的(de)建(jian)(jian)設的(de)光輝歷(li)程。進入新時(shi)代，中(zhong)(zhong)國(guo)中(zhong)(zhong)車(che)堅持(chi)(chi)在(zai)黨(dang)(dang)(dang)和(he)國(guo)家事業發(fa)展全(quan)局的(de)高(gao)(gao)度(du)思考問題，堅持(chi)(chi)在(zai)鑄造(zao)“國(guo)家名片”的(de)戰略高(gao)(gao)度(du)認識(shi)新時(shi)代企業黨(dang)(dang)(dang)的(de)建(jian)(jian)設責任使(shi)命，強化頂(ding)層(ceng)設計(ji)，堅持(chi)(chi)把黨(dang)(dang)(dang)的(de)建(jian)(jian)設與改(gai)(gai)革發(fa)展同步謀(mou)劃，提出(chu)了打(da)(da)(da)造(zao)黨(dang)(dang)(dang)建(jian)(jian)“金(jin)(jin)(jin)名片”建(jian)(jian)設的(de)總目標和(he)路線圖。通過打(da)(da)(da)造(zao)黨(dang)(dang)(dang)建(jian)(jian)“金(jin)(jin)(jin)名片”，中(zhong)(zhong)車(che)黨(dang)(dang)(dang)建(jian)(jian)工作成(cheng)為改(gai)(gai)革發(fa)展的(de)“紅(hong)色引擎”，成(cheng)為像(xiang)高(gao)(gao)鐵一(yi)樣具有影(ying)響力的(de)中(zhong)(zhong)車(che)符(fu)號，為提升中(zhong)(zhong)央企業黨(dang)(dang)(dang)建(jian)(jian)質量和(he)繼承弘揚(yang)紅(hong)色基因凝練(lian)了中(zhong)(zhong)車(che)經驗。
堅持以(yi)紅(hong)(hong)色(se)(se)(se)(se)(se)(se)文化(hua)引(yin)領筑牢精神堡壘。紅(hong)(hong)色(se)(se)(se)(se)(se)(se)黨(dang)建(jian)(jian)品牌構建(jian)(jian)重(zhong)點在(zai)(zai)頂層，關(guan)鍵在(zai)(zai)基(ji)(ji)(ji)層。全面推(tui)進(jin)黨(dang)建(jian)(jian)“金名片”建(jian)(jian)設，作(zuo)(zuo)出(chu)“一(yi)企業一(yi)特(te)色(se)(se)(se)(se)(se)(se)、一(yi)支部一(yi)品牌、一(yi)黨(dang)員一(yi)面旗”的(de)部署(shu)，將紅(hong)(hong)色(se)(se)(se)(se)(se)(se)文化(hua)融入基(ji)(ji)(ji)層黨(dang)建(jian)(jian)工(gong)作(zuo)(zuo)，以(yi)紅(hong)(hong)色(se)(se)(se)(se)(se)(se)文化(hua)推(tui)進(jin)基(ji)(ji)(ji)層黨(dang)組織(zhi)建(jian)(jian)設，提高了基(ji)(ji)(ji)層黨(dang)組織(zhi)的(de)凝聚力(li)和戰斗(dou)力(li)。各子公(gong)司(si)依托紅(hong)(hong)色(se)(se)(se)(se)(se)(se)資源(yuan)陣(zhen)地(di)，探索(suo)和打造(zao)出(chu)了深具特(te)色(se)(se)(se)(se)(se)(se)的(de)“紅(hong)(hong)色(se)(se)(se)(se)(se)(se)文化(hua)+黨(dang)建(jian)(jian)”做法(fa)，總結出(chu)“紅(hong)(hong)色(se)(se)(se)(se)(se)(se)動能(neng)構建(jian)(jian)企業科技創新(xin)生(sheng)態圈”“‘先(xian)鋒源(yuan)’黨(dang)建(jian)(jian)陣(zhen)地(di)”等特(te)色(se)(se)(se)(se)(se)(se)經(jing)驗(yan)，形成了紅(hong)(hong)色(se)(se)(se)(se)(se)(se)文化(hua)為基(ji)(ji)(ji)層黨(dang)建(jian)(jian)工(gong)作(zuo)(zuo)提供(gong)思想支持、物(wu)質(zhi)載(zai)體(ti)、價值信仰(yang)，基(ji)(ji)(ji)層黨(dang)建(jian)(jian)構建(jian)(jian)“紅(hong)(hong)色(se)(se)(se)(se)(se)(se)引(yin)擎”，發揮紅(hong)(hong)色(se)(se)(se)(se)(se)(se)文化(hua)資源(yuan)教育(yu)功能(neng)、彰顯紅(hong)(hong)色(se)(se)(se)(se)(se)(se)精神時代價值的(de)良好局面。
豐富傳播方式，講好中車紅色文化故事
紅(hong)(hong)色(se)基因本質上(shang)來(lai)說是紅(hong)(hong)色(se)文化(hua)的觀念意識形(xing)態，它必須通過(guo)特定的形(xing)式(shi)和載(zai)體才能表現出來(lai)。要實現紅(hong)(hong)色(se)基因的有效傳承，實現紅(hong)(hong)色(se)文化(hua)的弘揚(yang)傳播(bo)，必須不斷推動紅(hong)(hong)色(se)基因的形(xing)式(shi)載(zai)體創新(xin)和宣傳方(fang)式(shi)方(fang)法(fa)的創新(xin)。
中(zhong)(zhong)(zhong)國(guo)中(zhong)(zhong)(zhong)車努力推動紅(hong)色基(ji)(ji)因表現形(xing)式創新，強化紅(hong)色文(wen)化產品譜系建設。一是依托現有紅(hong)色資(zi)源(yuan)，充分挖掘(jue)利用(yong)工(gong)(gong)業遺產中(zhong)(zhong)(zhong)的紅(hong)色文(wen)化資(zi)源(yuan)，打造愛國(guo)主義教(jiao)育(yu)基(ji)(ji)地、機車工(gong)(gong)業展覽館(guan)、紀念館(guan)等(deng)建設，開發了(le)“長(chang)辛(xin)店二七紀念館(guan)”等(deng)特色項目。二是結(jie)合(he)重(zhong)大歷史節點和(he)重(zhong)要事件(jian)(jian)，舉(ju)辦紀念活動，如結(jie)合(he)新中(zhong)(zhong)(zhong)國(guo)成立(li)(li)70周年、新中(zhong)(zhong)(zhong)車成立(li)(li)5周年等(deng)事件(jian)(jian)，舉(ju)辦大型成就展。三是通過文(wen)創作品，倡導內容豐富、形(xing)式多樣、理(li)論(lun)深厚(hou)的紅(hong)色文(wen)藝產品。如以(yi)王荷波同(tong)志在中(zhong)(zhong)(zhong)國(guo)中(zhong)(zhong)(zhong)車開展的工(gong)(gong)運史為題材，編排了(le)沉浸(jin)式體驗(yan)話劇，以(yi)此教(jiao)育(yu)和(he)引導廣大員(yuan)工(gong)(gong)。
中(zhong)(zhong)(zhong)國(guo)中(zhong)(zhong)(zhong)車(che)(che)努力推動(dong)紅(hong)(hong)(hong)(hong)(hong)色(se)文(wen)化傳(chuan)(chuan)(chuan)(chuan)播(bo)方式(shi)(shi)方法創新，提升講(jiang)故(gu)事(shi)水平(ping)(ping)和能力。一(yi)是利(li)用“傳(chuan)(chuan)(chuan)(chuan)統式(shi)(shi)”載(zai)體。利(li)用現有宣(xuan)傳(chuan)(chuan)(chuan)(chuan)教(jiao)育載(zai)體，比如通(tong)過媒體宣(xuan)傳(chuan)(chuan)(chuan)(chuan)、道(dao)德講(jiang)堂、老黨(dang)員講(jiang)故(gu)事(shi)、紅(hong)(hong)(hong)(hong)(hong)歌比賽，制(zhi)作(zuo)紅(hong)(hong)(hong)(hong)(hong)色(se)文(wen)化宣(xuan)傳(chuan)(chuan)(chuan)(chuan)教(jiao)育材(cai)料，組(zu)織撰寫《中(zhong)(zhong)(zhong)車(che)(che)成長之道(dao)》《解(jie)碼(ma)中(zhong)(zhong)(zhong)車(che)(che)紅(hong)(hong)(hong)(hong)(hong)色(se)基因》等書，讓中(zhong)(zhong)(zhong)車(che)(che)員工了(le)解(jie)中(zhong)(zhong)(zhong)車(che)(che)的(de)紅(hong)(hong)(hong)(hong)(hong)色(se)歷史。二是開展“沉浸式(shi)(shi)” 教(jiao)育。采(cai)用情景(jing)黨(dang)課(ke)、紅(hong)(hong)(hong)(hong)(hong)色(se)家書情景(jing)誦讀(du)、瞻觀紅(hong)(hong)(hong)(hong)(hong)色(se)遺跡等形式(shi)(shi)，通(tong)過沉浸式(shi)(shi)體驗(yan)或(huo)儀式(shi)(shi)感的(de)參與(yu)，讓員工有跨(kua)越時空(kong)、身臨其境之感，在不知不覺中(zhong)(zhong)(zhong)受到(dao)教(jiao)育，得到(dao)啟發。三是探索“新媒體”傳(chuan)(chuan)(chuan)(chuan)播(bo)。目前，中(zhong)(zhong)(zhong)國(guo)中(zhong)(zhong)(zhong)車(che)(che)正圍繞《解(jie)碼(ma)中(zhong)(zhong)(zhong)車(che)(che)紅(hong)(hong)(hong)(hong)(hong)色(se)基因》一(yi)書，制(zhi)作(zuo)系(xi)列(lie)微視(shi)(shi)頻(pin)，用二維碼(ma)將書與(yu)系(xi)列(lie)微視(shi)(shi)頻(pin)鏈接，在視(shi)(shi)頻(pin)平(ping)(ping)臺(tai)和社交媒體平(ping)(ping)臺(tai)上(shang)傳(chuan)(chuan)(chuan)(chuan)播(bo)，呼應書籍內容，形成有效傳(chuan)(chuan)(chuan)(chuan)播(bo)，并通(tong)過系(xi)列(lie)有溫度的(de)移動(dong)端頁面加大推廣。以“中(zhong)(zhong)(zhong)車(che)(che)紅(hong)(hong)(hong)(hong)(hong)色(se)軌跡”為主(zhu)題，制(zhi)作(zuo)系(xi)列(lie)可以互動(dong)的(de)H5在社交媒體上(shang)投放傳(chuan)(chuan)(chuan)(chuan)播(bo)，以生(sheng)動(dong)有趣的(de)敘(xu)述和互動(dong)點擊(ji)瀏覽(lan)的(de)方式(shi)(shi)，帶領讀(du)者沉浸式(shi)(shi)閱(yue)讀(du)，傳(chuan)(chuan)(chuan)(chuan)播(bo)中(zhong)(zhong)(zhong)車(che)(che)紅(hong)(hong)(hong)(hong)(hong)色(se)文(wen)化。
（作者系(xi)中國中車集團有限(xian)公(gong)司黨委）
【責任編輯：家正】
