文章來(lai)源:免费(fei)菠萝视频app下载 發布(bu)時間(jian):2018-06-29
6月22日下午,“政(zheng)務(wu)新媒體的融(rong)合與轉(zhuan)型”高級(ji)研討會(hui)在中(zhong)(zhong)國(guo)(guo)傳媒大學(xue)舉行。這次研討會(hui)由(you)中(zhong)(zhong)央網信辦(ban)移動網絡管(guan)理局(ju)指導(dao),中(zhong)(zhong)國(guo)(guo)傳媒大學(xue)媒介與公共事務(wu)研究院舉辦(ban),學(xue)界和(he)業界“大咖”齊聚一堂,探討“國(guo)(guo)資小新”的運營經(jing)驗,縱論政(zheng)務(wu)新媒體發展(zhan)路徑。
國(guo)(guo)資委免费菠萝视(shi)频app下载(zai)主(zhu)任毛一翔說,“國(guo)(guo)資小新(xin)”以(yi)弘揚(yang)國(guo)(guo)企正能量,溝(gou)(gou)通(tong)企業(ye)與社會為己任,始終弘揚(yang)主(zhu)旋律(lv),唱響正氣歌,以(yi)謙卑的(de)姿(zi)態、平等(deng)的(de)視角、同理的(de)心情(qing)與社會各界(jie)溝(gou)(gou)通(tong),以(yi)求增進了解(jie)、凝聚共識(shi)、解(jie)疑釋(shi)惑、抒情(qing)通(tong)氣,為建(jian)設(she)和(he)諧社會、增強(qiang)民(min)族凝聚力(li)、實現中華民(min)族偉大復興的(de)“中國(guo)(guo)夢”而努力(li)添(tian)磚加瓦。
專(zhuan)家(jia)們一致肯定了“國(guo)資小(xiao)新(xin)(xin)”對(dui)政(zheng)(zheng)務(wu)(wu)新(xin)(xin)媒(mei)體(ti)(ti)傳播規律的積極探索和實踐創新(xin)(xin)。中央(yang)網(wang)信辦移(yi)動(dong)網(wang)絡管理局副局長侯召迅提出(chu),“國(guo)資小(xiao)新(xin)(xin)”作為政(zheng)(zheng)務(wu)(wu)新(xin)(xin)媒(mei)體(ti)(ti),努力(li)影(ying)(ying)響(xiang)(xiang)有(you)影(ying)(ying)響(xiang)(xiang)力(li)的人,影(ying)(ying)響(xiang)(xiang)可以(yi)影(ying)(ying)響(xiang)(xiang)的人,影(ying)(ying)響(xiang)(xiang)應(ying)當被影(ying)(ying)響(xiang)(xiang)的人,成為傳遞信息,提供(gong)服務(wu)(wu),開(kai)展互動(dong),推(tui)進(jin)工(gong)作的新(xin)(xin)窗口(kou)。中央(yang)網(wang)信辦互聯網(wang)輿(yu)情中心副主任狄多華、人民(min)網(wang)輿(yu)情監測(ce)室(shi)常務(wu)(wu)副秘書長單學剛、中國(guo)傳媒(mei)大學媒(mei)介與公共事務(wu)(wu)研究院(yuan)院(yuan)長董關鵬等業界專(zhuan)家(jia)對(dui)“國(guo)資小(xiao)新(xin)(xin)”未來發展、政(zheng)(zheng)務(wu)(wu)新(xin)(xin)媒(mei)體(ti)(ti)轉型服務(wu)(wu)提出(chu)了相關建議(yi)。
在這次(ci)研討會上(shang),國(guo)資(zi)委免费菠(bo)萝视频app下(xia)载簽(qian)署了(le)兩項戰(zhan)略合作協(xie)議(yi)(yi)(yi):與北京世紀(ji)華(hua)僑城實業有(you)限公(gong)司(si)簽(qian)署戰(zhan)略合作框架協(xie)議(yi)(yi)(yi),“新(xin)媒(mei)體卡通(tong)主(zhu)題展覽(lan)”將落戶(hu)北京歡樂谷;與圖靈(ling)機器(qi)人簽(qian)訂戰(zhan)略合作協(xie)議(yi)(yi)(yi),對“國(guo)資(zi)小新(xin)”新(xin)媒(mei)體平臺(tai)進行人工智能與信息服務改造。
6月22日(ri)晚(wan),由國(guo)務院國(guo)資委免费(fei)菠(bo)萝视(shi)频app下载主辦、中(zhong)國(guo)傳媒大學合辦、中(zhong)國(guo)建筑工程總公司、東風汽車公司、中(zhong)國(guo)動漫集團協辦的(de)“國(guo)資小新”五周年盛典之央企卡(ka)通之夜(ye)舉行。
目(mu)前(qian)已經(jing)有(you)23家央企推出自己的(de)卡(ka)(ka)通形象。在(zai)“國資小(xiao)新(xin)(xin)”的(de)帶領下,卡(ka)(ka)通形象逐漸成(cheng)為(wei)央企新(xin)(xin)聞宣傳和品(pin)牌(pai)建設(she)的(de)“標配(pei)”,被廣泛(fan)使用于微博、微信(xin)、客戶端等平臺,大大增強了央企新(xin)(xin)媒體的(de)傳播效果。
在央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)通(tong)(tong)(tong)(tong)之夜上(shang),“最受(shou)歡迎(ying)央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)象(xiang)(xiang)(xiang)(xiang)”等十大獎(jiang)(jiang)項揭曉。其中(zhong)(zhong)(zhong),中(zhong)(zhong)(zhong)化集(ji)團的(de)(de)(de)(de)“小(xiao)(xiao)化”獲(huo)得(de)(de)(de)(de)(de)“央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)象(xiang)(xiang)(xiang)(xiang)設計獎(jiang)(jiang)”,中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)建材的(de)(de)(de)(de)“小(xiao)(xiao)料”獲(huo)得(de)(de)(de)(de)(de)“央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)象(xiang)(xiang)(xiang)(xiang)新(xin)秀獎(jiang)(jiang)”,中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)石(shi)化的(de)(de)(de)(de)“小(xiao)(xiao)石(shi)頭”獲(huo)得(de)(de)(de)(de)(de)“央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)象(xiang)(xiang)(xiang)(xiang)創(chuang)新(xin)獎(jiang)(jiang)”,中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)電(dian)建的(de)(de)(de)(de)“吉娃”獲(huo)得(de)(de)(de)(de)(de)“央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)象(xiang)(xiang)(xiang)(xiang)組(zu)織獎(jiang)(jiang)”,航天科(ke)工的(de)(de)(de)(de)“航小(xiao)(xiao)科(ke)”獲(huo)得(de)(de)(de)(de)(de)“央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)象(xiang)(xiang)(xiang)(xiang)互動(dong)獎(jiang)(jiang)”,東風汽車公司(si)的(de)(de)(de)(de)“風信(xin)子”獲(huo)得(de)(de)(de)(de)(de)“央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)象(xiang)(xiang)(xiang)(xiang)品牌營銷獎(jiang)(jiang)”,中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)建筑的(de)(de)(de)(de)“藍寶”獲(huo)得(de)(de)(de)(de)(de)“央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)象(xiang)(xiang)(xiang)(xiang)國(guo)(guo)(guo)(guo)(guo)(guo)際傳(chuan)播(bo)獎(jiang)(jiang)”,南(nan)方電(dian)網的(de)(de)(de)(de)“小(xiao)(xiao)赫茲”獲(huo)得(de)(de)(de)(de)(de)“央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)象(xiang)(xiang)(xiang)(xiang)公益(yi)獎(jiang)(jiang)”,中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)電(dian)科(ke)的(de)(de)(de)(de)“電(dian)科(ke)小(xiao)(xiao)推”獲(huo)得(de)(de)(de)(de)(de)“央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)最佳運營團隊(dui)”,中(zhong)(zhong)(zhong)遠海運的(de)(de)(de)(de)“熊貓(mao)船長”獲(huo)得(de)(de)(de)(de)(de)“最受(shou)歡迎(ying)央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)象(xiang)(xiang)(xiang)(xiang)”。中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)華電(dian)的(de)(de)(de)(de)“大華和(he)度度”、中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)三峽集(ji)團的(de)(de)(de)(de)“小(xiao)(xiao)微”、神華集(ji)團的(de)(de)(de)(de)“小(xiao)(xiao)神龍(long)”、中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)電(dian)信(xin)的(de)(de)(de)(de)“小(xiao)(xiao)翼”、中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)商飛的(de)(de)(de)(de)“飛寶”、國(guo)(guo)(guo)(guo)(guo)(guo)機集(ji)團的(de)(de)(de)(de)“燈泡君(jun)”、中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)鋼研的(de)(de)(de)(de)“鋼博士”、中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)中(zhong)(zhong)(zhong)鐵的(de)(de)(de)(de)“小(xiao)(xiao)鐵匠(jiang)”、大唐電(dian)信(xin)集(ji)團的(de)(de)(de)(de)“糖糖”、中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)能(neng)建的(de)(de)(de)(de)“能(neng)能(neng)和(he)源源”分獲(huo)“央(yang)(yang)(yang)企(qi)(qi)(qi)(qi)卡(ka)(ka)(ka)通(tong)(tong)(tong)(tong)形(xing)象(xiang)(xiang)(xiang)(xiang)優秀獎(jiang)(jiang)”。