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6月1日下午(wu)2點，一(yi)群(qun)萌(meng)(meng)萌(meng)(meng)噠(da)卡(ka)通人(ren)偶出現在北京歡樂(le)谷，一(yi)場(chang)“快(kuai)閃”正在上演。“國資小新”與12個央企(qi)(qi)卡(ka)通形象人(ren)偶、25名(ming)央企(qi)(qi)一(yi)線員工(gong)和(he)5名(ming)北京興華農民(min)工(gong)打(da)(da)工(gong)子弟(di)學(xue)校(xiao)的(de)小學(xue)生一(yi)起跳起時下流(liu)行的(de)“C哩(li)(li)C哩(li)(li)” 舞(wu)(wu)、“拍灰(hui)舞(wu)(wu)”，數百名(ming)觀眾(zhong)聞聲而來，自(zi)發地加入舞(wu)(wu)蹈隊(dui)伍，熱(re)鬧非凡。在熱(re)力四射的(de)開場(chang)之后，“央企(qi)(qi)卡(ka)通部(bu)落揭(jie)幕(mu)儀式”舉行，“國資小新”攜手12家(jia)央企(qi)(qi)卡(ka)通雕塑落地，傾力打(da)(da)造與公眾(zhong)零距離的(de)“央企(qi)(qi)卡(ka)通部(bu)落”。

全新亮相 “央企卡通部落”揭開面紗

打破次元壁，央企(qi)零(ling)距離，央企(qi)卡通(tong)(tong)形(xing)(xing)象再升級！“國(guo)(guo)資小(xiao)(xiao)新”攜手中國(guo)(guo)華電“華小(xiao)(xiao)電”、中國(guo)(guo)電建“吉娃”、中國(guo)(guo)電科“小(xiao)(xiao)推”、華潤集團“嗨皮潤”、中國(guo)(guo)建筑“藍(lan)寶”、中國(guo)(guo)石化“小(xiao)(xiao)石頭”、南方電網(wang)“小(xiao)(xiao)赫茲”、中國(guo)(guo)核電“華龍寶寶”、中國(guo)(guo)建材(cai)“小(xiao)(xiao)料(liao)”、中遠海運“PANDA”、中化集團“小(xiao)(xiao)化”、中國(guo)(guo)鐵建“福鹿娃”等(deng)12個“平(ping)均身(shen)高”2米的央企(qi)卡通(tong)(tong)雕(diao)塑(su)閃亮登場，它們賣萌(meng)有(you)度、服務(wu)貼心(xin)，接地氣(qi)、聚人氣(qi)。在來自(zi)政、企(qi)、媒、學等(deng)領(ling)域的近(jin)300位嘉(jia)賓及觀眾的見證下(xia)，央企(qi)新聞宣(xuan)傳負責人為各自(zi)的卡通(tong)(tong)雕(diao)塑(su)揭幕(mu)。從平(ping)面化、虛擬化的卡通(tong)(tong)形(xing)(xing)象到立體化、實物化的卡通(tong)(tong)雕(diao)塑(su)，“國(guo)(guo)資小(xiao)(xiao)新”與央企(qi)卡通(tong)(tong)以全新的面貌和(he)大家見面。

國務院國資委(wei)免费菠萝视频app下载主任(ren)(ren)毛一翔在致辭(ci)中表示，央(yang)企不斷(duan)強化品牌意(yi)識、社會責任(ren)(ren)意(yi)識，正(zheng)能(neng)量更加(jia)強勁(jing)。落地的卡通形象立體、鮮活、有(you)靈魂，充分詮(quan)釋了更為全(quan)面(mian)、生動的央(yang)企文(wen)化新內涵(han)，拉進(jin)了與公眾的距(ju)離。

“為愛而抖”線上挑戰關愛留守兒童

近年(nian)來(lai)，以(yi)抖音(yin)為代表的(de)短(duan)視頻(pin)平(ping)臺發展迅猛，成(cheng)為信息(xi)傳播、互動分享(xiang)的(de)全(quan)新(xin)載(zai)體。“國資(zi)小新(xin)”與(yu)央企(qi)新(xin)媒體矩陣不斷探索與(yu)公眾“用(yong)心溝通、真(zhen)誠(cheng)服務”的(de)新(xin)渠道，積極(ji)試水短(duan)視頻(pin)平(ping)臺，與(yu)抖音(yin)開展戰略合作。

5月30日，“國(guo)(guo)資(zi)小新(xin)”抖音(yin)官方賬號(hao)“國(guo)(guo)資(zi)小新(xin)”（抖音(yin)號(hao)：SASAC）正式(shi)開通，聚(ju)焦(jiao)微(wei)公(gong)(gong)益(yi)，小新(xin)益(yi)起來(lai)“為愛(ai)而抖”。“國(guo)(guo)資(zi)小新(xin)”聯(lian)合抖音(yin)共同發(fa)起#biu ，回到童年！#線上愛(ai)心挑(tiao)戰(zhan)(zhan)，挑(tiao)戰(zhan)(zhan)者(zhe)需用(yong)身(shen)體部(bu)位進行“變身(shen)”。參與挑(tiao)戰(zhan)(zhan)并獲(huo)點贊的前610名(ming)(ming)抖音(yin)用(yong)戶(hu)，將(jiang)獲(huo)得由(you)中(zhong)國(guo)(guo)建筑二局(ju)提(ti)供的610份公(gong)(gong)益(yi)物資(zi)的署名(ming)(ming)權。愛(ai)心力量跨越千山萬(wan)水，這些助學(xue)公(gong)(gong)益(yi)物資(zi)將(jiang)分發(fa)至(zhi)四川省(sheng)、云南(nan)省(sheng)、重慶市等(deng)中(zhong)國(guo)(guo)西南(nan)山區學(xue)校(xiao)中(zhong)的留守兒童手(shou)中(zhong)。截至(zhi)目(mu)前，愛(ai)心挑(tiao)戰(zhan)(zhan)已有超(chao)過(guo)10萬(wan)人參與，閱讀量超(chao)200萬(wan)，廣大網友(you)關(guan)注(zhu)、熱捧、模(mo)仿(fang)，反響熱烈(lie)。

積(ji)小善(shan)(shan)以成大(da)德，匯(hui)愛心而(er)聚(ju)暖流。作(zuo)為(wei)國資(zi)委免费菠萝视频app下载(zai)發起并長期推動的公益行動，“小新(xin)益起來”倡(chang)導(dao)“人人皆可行善(shan)(shan)”。短視頻作(zuo)為(wei)“小新(xin)益起來”公益行動的新(xin)平臺，將(jiang)號召(zhao)更多(duo)社會力量參與愛心接力，將(jiang)為(wei)更多(duo)貧困地區的兒童帶去實實在在的幫助，將(jiang)助推國資(zi)央企公益慈(ci)善(shan)(shan)事業不斷創新(xin)實踐和廣(guang)泛發展。

講好故事 央企短視頻矩陣正式上線

“國(guo)(guo)資(zi)小(xiao)新(xin)消息：5月30日，國(guo)(guo)務院國(guo)(guo)資(zi)委辦公區發生一(yi)起(qi)嚴(yan)重賣萌事件，本抖(dou)將持續(xu)關注！”“國(guo)(guo)資(zi)小(xiao)新(xin)”第一(yi)條抖(dou)音短視頻上(shang)線僅3小(xiao)時(shi)閱讀已過(guo)百萬(wan)(wan)，點贊(zan)數(shu)破十萬(wan)(wan)，數(shu)萬(wan)(wan)網友被成功“圈粉”，紛紛留言評論：“官(guan)方調皮，嚴(yan)肅活潑”、“貼近大眾(zhong)，接(jie)地氣”、“這才是我(wo)們喜歡(huan)見(jian)到的(de)，太親民了(le)”，兩千(qian)多條評論滿滿正能量。

在“國(guo)(guo)(guo)資小新”的(de)帶領下，航(hang)(hang)(hang)天(tian)科工(gong)、航(hang)(hang)(hang)空工(gong)業、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)電科、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)石油、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)石化、南(nan)(nan)方電網、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)大唐、國(guo)(guo)(guo)家電投、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)電信、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)聯通(tong)、東風集(ji)團、東航(hang)(hang)(hang)集(ji)團、南(nan)(nan)航(hang)(hang)(hang)集(ji)團、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)化集(ji)團、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)通(tong)用技術、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)建(jian)(jian)筑、招商(shang)局集(ji)團、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)商(shang)飛(fei)、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)誠(cheng)通(tong)、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)車、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)鐵、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)鐵建(jian)(jian)、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)交建(jian)(jian)、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)鐵物、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)核電等(deng)25家中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)央企業集(ji)體入(ru)駐抖音(yin)，“央企短視頻矩陣”正式(shi)上線，多數賬號(hao)已發布多條原創內容。

“中(zhong)國(guo)建筑”航拍的(de)(de)(de)“我們(men)在文萊PMB石化項目，帶(dai)你(ni)看(kan)看(kan)‘一(yi)帶(dai)一(yi)路(lu)’上的(de)(de)(de)大美風景”，播放量(liang)火(huo)速(su)突破100萬(wan)；“中(zhong)國(guo)交建”發布的(de)(de)(de)“橋(qiao)梁(liang)之美！這是我們(men)承建的(de)(de)(de)非洲莫桑比克馬普托大橋(qiao)”短視頻(pin)，獲(huo)得評論區網友們(men)點(dian)贊(zan)一(yi)片(pian)；“中(zhong)國(guo)鐵(tie)建”錄制的(de)(de)(de)“阿富(fu)汗施工日常(chang)，大兵(bing)真槍實彈吃雞護衛(wei)”短視頻(pin)，真實展現駐外(wai)員(yuan)工的(de)(de)(de)工作日常(chang)……央企員(yuan)工的(de)(de)(de)“一(yi)帶(dai)一(yi)路(lu)”故事，以短視頻(pin)的(de)(de)(de)形式生(sheng)動(dong)地呈現出來(lai)，好評如潮。

創(chuang)意賣萌，貼(tie)心服務，當“官微”邁入短視頻時代(dai)，將會是(shi)怎(zen)樣的宣傳生(sheng)態？“中央(yang)企業進(jin)駐抖(dou)音平(ping)臺，讓更多接地(di)氣、平(ping)民化、生(sheng)動鮮活的優質內容得以(yi)展現，有(you)利于更好(hao)地(di)和公(gong)眾溝(gou)通、為用戶服務，構(gou)建(jian)陽光(guang)、活力、親民的央(yang)企形象(xiang)。”國(guo)資委免费(fei)菠(bo)萝视频(pin)app下(xia)载相(xiang)關負責人表示。

未來，“國資小新(xin)”將與央企伙伴們(men)攜(xie)手，整(zheng)合資源，服務公(gong)眾，以(yi)更加開放(fang)的姿態和(he)真誠的態度(du)，不斷探索新(xin)平臺、新(xin)形式(shi)，推動國資國企改革與發展，傳(chuan)遞更多正能量。（國資小新(xin) 黃昭華）

【責任編輯：語謙】