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近日，國家(jia)電網(wang)公司2016年(nian)年(nian)中工(gong)作(zuo)(zuo)會議透露，公司將全面構建“互(hu)(hu)聯(lian)網(wang)+”營(ying)(ying)銷服務渠道，統一建設開放、互(hu)(hu)動的線上智能(neng)服務平臺，深(shen)化大數據(ju)應用和移(yi)動作(zuo)(zuo)業應用，分試點(dian)驗證(zheng)、應用建設和體(ti)系完(wan)善三個階段全面建成“互(hu)(hu)聯(lian)網(wang)+”營(ying)(ying)銷服務應用工(gong)作(zuo)(zuo)體(ti)系。

近年(nian)來，在公(gong)(gong)(gong)司(si)(si)黨組(zu)的堅強領導下(xia)，公(gong)(gong)(gong)司(si)(si)積極開(kai)(kai)展(zhan)“互(hu)聯網+”營(ying)銷服(fu)務(wu)應用(yong)工作(zuo)，并取得階段性(xing)成(cheng)果，有(you)關(guan)項目成(cheng)功入(ru)(ru)選(xuan)國(guo)家發(fa)改委評選(xuan)的中國(guo)“互(hu)聯網+”行(xing)動百佳實踐(jian)案例。公(gong)(gong)(gong)司(si)(si)拓展(zhan)電子渠(qu)(qu)道，建(jian)成(cheng)“掌(zhang)上電力(li)”手機APP、95598網站、“電e寶”、車聯網等線(xian)上服(fu)務(wu)渠(qu)(qu)道，注冊客(ke)(ke)戶(hu)(hu)數累計達5148.71萬戶(hu)(hu)，已覆蓋除國(guo)網西藏(zang)電力(li)有(you)限公(gong)(gong)(gong)司(si)(si)外的26個省（市）公(gong)(gong)(gong)司(si)(si)；推廣(guang)現場移動作(zuo)業(ye)，建(jian)設營(ying)銷服(fu)務(wu)移動業(ye)務(wu)應用(yong)平臺(tai)，配置移動作(zuo)業(ye)終端5.7萬臺(tai)，現場服(fu)務(wu)效(xiao)(xiao)(xiao)率和客(ke)(ke)戶(hu)(hu)感知度大(da)幅(fu)提(ti)(ti)(ti)升；開(kai)(kai)展(zhan)營(ying)銷大(da)數據分析，有(you)效(xiao)(xiao)(xiao)支(zhi)撐公(gong)(gong)(gong)司(si)(si)提(ti)(ti)(ti)質增(zeng)(zeng)效(xiao)(xiao)(xiao)和服(fu)務(wu)提(ti)(ti)(ti)升；開(kai)(kai)展(zhan)業(ye)擴全流程(cheng)管控，試點建(jian)設業(ye)擴全流程(cheng)信息公(gong)(gong)(gong)開(kai)(kai)與(yu)實時管控平臺(tai)，促進業(ye)擴提(ti)(ti)(ti)質增(zeng)(zeng)效(xiao)(xiao)(xiao)；支(zhi)撐新(xin)型(xing)業(ye)務(wu)開(kai)(kai)展(zhan)，累計接(jie)入(ru)(ru)“多(duo)表(biao)合一”采集(ji)用(yong)戶(hu)(hu)41.95萬戶(hu)(hu)，2.6萬個充電樁接(jie)入(ru)(ru)車聯網，積極培育公(gong)(gong)(gong)司(si)(si)新(xin)的效(xiao)(xiao)(xiao)益(yi)增(zeng)(zeng)長(chang)點。

當前(qian)，電力(li)改革(ge)加快推進(jin)，互(hu)聯(lian)網技術飛速發展，售電側改革(ge)對(dui)營銷(xiao)服(fu)(fu)務(wu)(wu)提出新的要(yao)求(qiu)。公司黨組高度重視(shi)“互(hu)聯(lian)網+”營銷(xiao)服(fu)(fu)務(wu)(wu)應用工作，進(jin)行專題研(yan)究(jiu)，提出具體(ti)要(yao)求(qiu)。下(xia)一(yi)步，公司將大(da)力(li)拓展“互(hu)聯(lian)網+”營銷(xiao)服(fu)(fu)務(wu)(wu)應用工作的廣度和深(shen)度，全面提升(sheng)公司服(fu)(fu)務(wu)(wu)水平和服(fu)(fu)務(wu)(wu)效率。

公(gong)司“互(hu)聯網(wang)+”營(ying)(ying)銷(xiao)服(fu)(fu)(fu)務(wu)(wu)(wu)應(ying)(ying)用(yong)(yong)工作(zuo)(zuo)(zuo)的(de)目標是，全(quan)(quan)面構建(jian)“互(hu)聯網(wang)+”營(ying)(ying)銷(xiao)服(fu)(fu)(fu)務(wu)(wu)(wu)渠道，統一建(jian)設(she)(she)開(kai)放、互(hu)動的(de)線上(shang)智能服(fu)(fu)(fu)務(wu)(wu)(wu)平臺(tai)(tai)，深化(hua)(hua)大(da)數據(ju)(ju)應(ying)(ying)用(yong)(yong)和移(yi)動作(zuo)(zuo)(zuo)業(ye)應(ying)(ying)用(yong)(yong)，分三(san)個階段(duan)全(quan)(quan)面建(jian)成(cheng)“互(hu)聯網(wang)+”營(ying)(ying)銷(xiao)服(fu)(fu)(fu)務(wu)(wu)(wu)應(ying)(ying)用(yong)(yong)工作(zuo)(zuo)(zuo)體(ti)系。試(shi)點(dian)驗(yan)證(zheng)階段(duan)（2016年(nian)(nian)）：強化(hua)(hua)統一服(fu)(fu)(fu)務(wu)(wu)(wu)平臺(tai)(tai)和服(fu)(fu)(fu)務(wu)(wu)(wu)渠道頂層設(she)(she)計(ji)，明確工作(zuo)(zuo)(zuo)方(fang)案和里程碑(bei)計(ji)劃，完(wan)成(cheng)業(ye)擴報裝全(quan)(quan)流程管控、電(dian)費抄核收一體(ti)化(hua)(hua)作(zuo)(zuo)(zuo)業(ye)、大(da)數據(ju)(ju)分析(xi)、資產在線管控等典型業(ye)務(wu)(wu)(wu)試(shi)點(dian)驗(yan)證(zheng)和推(tui)廣應(ying)(ying)用(yong)(yong)。應(ying)(ying)用(yong)(yong)建(jian)設(she)(she)階段(duan)（2017年(nian)(nian)-2018年(nian)(nian)）：全(quan)(quan)面開(kai)展(zhan)線上(shang)服(fu)(fu)(fu)務(wu)(wu)(wu)渠道、現(xian)場移(yi)動作(zuo)(zuo)(zuo)業(ye)、大(da)數據(ju)(ju)分析(xi)和跨界公(gong)共(gong)服(fu)(fu)(fu)務(wu)(wu)(wu)應(ying)(ying)用(yong)(yong)；完(wan)成(cheng)電(dian)費電(dian)子賬(zhang)單和電(dian)子發票推(tui)廣；實現(xian)“掌(zhang)上(shang)電(dian)力(li)”手機APP居(ju)民版(ban)(ban)全(quan)(quan)業(ye)務(wu)(wu)(wu)功能應(ying)(ying)用(yong)(yong)和企業(ye)版(ban)(ban)高壓客戶全(quan)(quan)覆蓋，達到營(ying)(ying)銷(xiao)全(quan)(quan)業(ye)務(wu)(wu)(wu)線上(shang)辦理。體(ti)系完(wan)善階段(duan)（2019年(nian)(nian)-2020年(nian)(nian)）：總結(jie)“互(hu)聯網(wang)+”營(ying)(ying)銷(xiao)服(fu)(fu)(fu)務(wu)(wu)(wu)應(ying)(ying)用(yong)(yong)工作(zuo)(zuo)(zuo)情(qing)況(kuang)，推(tui)行基于客戶差(cha)異(yi)化(hua)(hua)需求的(de)營(ying)(ying)銷(xiao)服(fu)(fu)(fu)務(wu)(wu)(wu)策略，開(kai)展(zhan)服(fu)(fu)(fu)務(wu)(wu)(wu)創新能力(li)評價，持續優化(hua)(hua)完(wan)善，全(quan)(quan)面建(jian)成(cheng)公(gong)司“互(hu)聯網(wang)+”營(ying)(ying)銷(xiao)服(fu)(fu)(fu)務(wu)(wu)(wu)應(ying)(ying)用(yong)(yong)工作(zuo)(zuo)(zuo)體(ti)系。

下一(yi)步(bu)，公司將重點抓好四方面(mian)(mian)(mian)工(gong)(gong)(gong)作(zuo)：一(yi)是以(yi)(yi)市場(chang)和(he)客戶(hu)為導向，全(quan)(quan)(quan)面(mian)(mian)(mian)推廣“互(hu)(hu)聯(lian)網+”線上服(fu)(fu)務(wu)(wu)(wu)。全(quan)(quan)(quan)面(mian)(mian)(mian)規范業(ye)擴報裝(zhuang)全(quan)(quan)(quan)流程管理，推廣電費抄核收一(yi)體化(hua)作(zuo)業(ye)，大(da)力強(qiang)(qiang)(qiang)化(hua)服(fu)(fu)務(wu)(wu)(wu)智能(neng)互(hu)(hu)動(dong)化(hua)，全(quan)(quan)(quan)面(mian)(mian)(mian)推廣現場(chang)移(yi)動(dong)作(zuo)業(ye)應(ying)用(yong)(yong)。二是以(yi)(yi)創(chuang)業(ye)創(chuang)新(xin)為引領(ling)，有效(xiao)(xiao)支撐(cheng)(cheng)公司提質(zhi)(zhi)增效(xiao)(xiao)。深化(hua)大(da)數據分析應(ying)用(yong)(yong)，強(qiang)(qiang)(qiang)化(hua)資產(chan)在(zai)線管控，加(jia)快跨界(jie)公共(gong)服(fu)(fu)務(wu)(wu)(wu)應(ying)用(yong)(yong)。三是以(yi)(yi)安(an)全(quan)(quan)(quan)運(yun)營(ying)(ying)為保障，大(da)力強(qiang)(qiang)(qiang)化(hua)信息安(an)全(quan)(quan)(quan)和(he)服(fu)(fu)務(wu)(wu)(wu)管控。強(qiang)(qiang)(qiang)化(hua)安(an)全(quan)(quan)(quan)防護建設，加(jia)強(qiang)(qiang)(qiang)專(zhuan)業(ye)運(yun)營(ying)(ying)管理，打造(zao)營(ying)(ying)銷服(fu)(fu)務(wu)(wu)(wu)品牌(pai)。四是以(yi)(yi)成(cheng)果應(ying)用(yong)(yong)為抓手(shou)，全(quan)(quan)(quan)面(mian)(mian)(mian)推進(jin)“互(hu)(hu)聯(lian)網+”營(ying)(ying)銷服(fu)(fu)務(wu)(wu)(wu)應(ying)用(yong)(yong)工(gong)(gong)(gong)作(zuo)。強(qiang)(qiang)(qiang)化(hua)頂層設計(ji)，堅持統(tong)(tong)一(yi)架構設計(ji)，統(tong)(tong)一(yi)平(ping)臺支撐(cheng)(cheng)，系(xi)(xi)統(tong)(tong)推進(jin)“互(hu)(hu)聯(lian)網+”營(ying)(ying)銷服(fu)(fu)務(wu)(wu)(wu)體系(xi)(xi)建設和(he)成(cheng)果應(ying)用(yong)(yong)；完善配(pei)套(tao)機制，保障“互(hu)(hu)聯(lian)網+”營(ying)(ying)銷服(fu)(fu)務(wu)(wu)(wu)應(ying)用(yong)(yong)工(gong)(gong)(gong)作(zuo)長(chang)效(xiao)(xiao)運(yun)行；高度(du)重視“互(hu)(hu)聯(lian)網+”營(ying)(ying)銷服(fu)(fu)務(wu)(wu)(wu)應(ying)用(yong)(yong)工(gong)(gong)(gong)作(zuo)成(cheng)果落地和(he)實踐應(ying)用(yong)(yong)，強(qiang)(qiang)(qiang)化(hua)“互(hu)(hu)聯(lian)網+”營(ying)(ying)銷服(fu)(fu)務(wu)(wu)(wu)理念，提高公司營(ying)(ying)銷從業(ye)人員對新(xin)業(ye)務(wu)(wu)(wu)、新(xin)模式的(de)參與度(du)，通(tong)過成(cheng)果落地應(ying)用(yong)(yong)，提升專(zhuan)業(ye)協(xie)同效(xiao)(xiao)率(lv)和(he)營(ying)(ying)配(pei)調(diao)貫(guan)通(tong)末端業(ye)務(wu)(wu)(wu)融合度(du)，促進(jin)公司提質(zhi)(zhi)增效(xiao)(xiao)，主動(dong)適應(ying)售電側改革新(xin)形勢，以(yi)(yi)開放、共(gong)享、共(gong)贏、跨界(jie)的(de)“互(hu)(hu)聯(lian)網+”思維和(he)成(cheng)功實踐，不(bu)斷(duan)提升客戶(hu)對公司服(fu)(fu)務(wu)(wu)(wu)品牌(pai)的(de)認(ren)知度(du)和(he)認(ren)同感，積極營(ying)(ying)造(zao)市場(chang)競爭(zheng)和(he)服(fu)(fu)務(wu)(wu)(wu)創(chuang)新(xin)的(de)良(liang)好外部環(huan)境。