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品牌(pai)，讓中(zhong)(zhong)(zhong)國(guo)(guo)更(geng)受尊敬。日前，第十(shi)屆中(zhong)(zhong)(zhong)國(guo)(guo)品牌(pai)節暨第二十(shi)二屆品牌(pai)聯(lian)盟高峰論壇在大(da)連(lian)國(guo)(guo)際會議中(zhong)(zhong)(zhong)心(xin)舉辦。作為唯一(yi)一(yi)家參(can)展(zhan)的航(hang)空公司，東航(hang)集(ji)團所屬中(zhong)(zhong)(zhong)國(guo)(guo)聯(lian)合航(hang)空參(can)加了此次品牌(pai)節活動。

為了更(geng)好地展示企業形象(xiang)，活動期間中聯航(hang)搭建(jian)了以紅色(se)為主色(se)調的展臺(tai)。展臺(tai)共分為三個部分：光輝歲(sui)月，蒸蒸日上；轉(zhuan)型(xing)發展，再(zai)寫輝煌；情系天下，胸懷擔當，充分展示了中聯航(hang)的品牌形象(xiang)，成(cheng)為品牌節活動的一道靚麗風景。

中(zhong)(zhong)(zhong)(zhong)(zhong)聯(lian)(lian)航(hang)(hang)(hang)(hang)黨委書(shu)記張蘭(lan)海(hai)在(zai)(zai)品(pin)牌(pai)節(jie)“中(zhong)(zhong)(zhong)(zhong)(zhong)國匠(jiang)心·國際視野”的(de)主論(lun)壇上發表了(le)(le)題為《中(zhong)(zhong)(zhong)(zhong)(zhong)國聯(lian)(lian)航(hang)(hang)(hang)(hang)轉(zhuan)(zhuan)(zhuan)型中(zhong)(zhong)(zhong)(zhong)(zhong)的(de)品(pin)牌(pai)重(zhong)(zhong)塑之路(lu)(lu)》的(de)演(yan)講(jiang)。他(ta)講(jiang)到，中(zhong)(zhong)(zhong)(zhong)(zhong)聯(lian)(lian)航(hang)(hang)(hang)(hang)是(shi)中(zhong)(zhong)(zhong)(zhong)(zhong)國唯一(yi)一(yi)家集(ji)機(ji)場、空(kong)管、航(hang)(hang)(hang)(hang)空(kong)為一(yi)體(ti)的(de)航(hang)(hang)(hang)(hang)空(kong)企業，也(ye)是(shi)中(zhong)(zhong)(zhong)(zhong)(zhong)國第一(yi)家轉(zhuan)(zhuan)(zhuan)型為低(di)成(cheng)本(ben)運營(ying)的(de)國有航(hang)(hang)(hang)(hang)空(kong)公(gong)司。他(ta)重(zhong)(zhong)點介紹了(le)(le)轉(zhuan)(zhuan)(zhuan)型一(yi)年多(duo)以來公(gong)司發生的(de)變化(hua)，轉(zhuan)(zhuan)(zhuan)型以來，公(gong)司重(zhong)(zhong)新適(shi)應(ying)市場，重(zhong)(zhong)尋目標客群，重(zhong)(zhong)做品(pin)牌(pai)定位，走差異化(hua)路(lu)(lu)線(xian)，重(zhong)(zhong)塑中(zhong)(zhong)(zhong)(zhong)(zhong)聯(lian)(lian)航(hang)(hang)(hang)(hang)品(pin)牌(pai)，打造直(zhi)銷(xiao)平臺、轉(zhuan)(zhuan)(zhuan)變服務模式、提升運行效率、加大非航(hang)(hang)(hang)(hang)投(tou)入(ru)等等，創(chuang)造了(le)(le)中(zhong)(zhong)(zhong)(zhong)(zhong)聯(lian)(lian)航(hang)(hang)(hang)(hang)歷史上最(zui)佳業績(ji)。他(ta)強調，中(zhong)(zhong)(zhong)(zhong)(zhong)聯(lian)(lian)航(hang)(hang)(hang)(hang)在(zai)(zai)轉(zhuan)(zhuan)(zhuan)型的(de)道(dao)路(lu)(lu)上，始終不忘初心、堅定信心、獨具匠(jiang)心、勇(yong)于創(chuang)新，讓航(hang)(hang)(hang)(hang)空(kong)走近大眾(zhong)，讓云(yun)端觸(chu)手可及。演(yan)講(jiang)由(you)淺(qian)入(ru)深(shen)，循序漸(jian)進，讓與會者更多(duo)地(di)了(le)(le)解中(zhong)(zhong)(zhong)(zhong)(zhong)聯(lian)(lian)航(hang)(hang)(hang)(hang)轉(zhuan)(zhuan)(zhuan)型的(de)信心與匠(jiang)心。

同時中聯航(hang)還榮獲(huo)本屆品牌節2016年品牌大獎(jiang)：最(zui)佳轉型創新獎(jiang)。

中(zhong)國(guo)品(pin)牌(pai)(pai)節是(shi)國(guo)內首個(ge)以“品(pin)牌(pai)(pai)”命名，也是(shi)目前國(guo)內規模最大、最具影響力(li)的(de)年度品(pin)牌(pai)(pai)盛會，至今(jin)(jin)已舉(ju)辦過(guo)十(shi)屆(jie)，是(shi)國(guo)務院辦公廳在今(jin)(jin)年6月印(yin)發(fa)(fa)《關于發(fa)(fa)揮品(pin)牌(pai)(pai)引領作用推動供需結構升級的(de)意見》后(hou)國(guo)內舉(ju)辦的(de)首個(ge)大型(xing)品(pin)牌(pai)(pai)節慶活動。