文章來源:中國石油化工集團(tuan)公(gong)司(si) 發(fa)布時間:2010-05-26
從5月中下旬開始,我國主要產糧區相繼進入“三夏”季節。中國石化切實履行國有企業政治責任、社會責任,提前組織資源,加強調運,精心服務,全力保障“三夏”用油,并借機加大營銷力度,努力拓銷擴市。
4月底,中國石化油品銷售事業部下發文件,要求各銷售企業加強組織領導,提前做好“三夏”用油的保障和營銷工作,并在5月13日召開的銷售企業業務經理座談會上,再次對 “三夏”用油保障和營銷進行安排部署。河北、河南、山東、山西、安徽、湖北等產糧區銷售企業都成立了“三夏”用油保障組織領導機構,制定用油保障和營銷方案,加強組織領導。
加強資源調運組織是保障“三夏”用油穩定供應的重點。5月份,油品銷售事業部提前做好“三夏”資源準備,加大對河南、山東、江蘇、安徽等農業大省的資源投放力度,柴油供應量環比增加23.7萬噸,其中河南增加5萬噸、山東增加5.7萬噸、江蘇增加2.4萬噸、安徽增加2.3萬噸。同時,與鐵道部運輸局及相關路局聯合召開了運輸協調會議,優先確保“三夏”農業用油穩定供應,并抓緊投用了魯皖管道二期,緩解運輸壓力,確保河北等產糧大省“三夏”供應資源的及時調運。各地銷售企業積極主動與地方政府和農機部門溝通協調,掌握“三夏”作業的整體安排和進度情況、農用機械數量及分布,做好需求預測,合理擺布庫存,優化二次物流,加強“三夏”麥收沿線國省道、農村網點的資源調配,確保“三夏”資源及時穩定供應。
中國石化駐河南、河北、山東、山西、江蘇、安徽、湖北等石油公司在農業用油集中地區設立專供站,開辟農機加油綠色通道,調整人員班次,延長營業時間,方便農用機械就近加油、隨到隨加。同時,還開展“送油到田間,服務到機手”活動。河南石油組織全省165個片區,成立1300個送油小分隊,利用小型配送車、機動三輪車、便民桶等送油到田間地頭。河北、山西、江蘇、安徽等石油公司也開通流動加油車,將油送到在偏遠地區作業、加油不便的農民朋友手中。
各銷售(shou)企業(ye)強(qiang)化服(fu)務(wu)(wu)(wu)意識,細化服(fu)務(wu)(wu)(wu)措施,積(ji)極開(kai)展支(zhi)農(nong)(nong)(nong)(nong)、惠(hui)農(nong)(nong)(nong)(nong)、便(bian)(bian)農(nong)(nong)(nong)(nong)特色專項服(fu)務(wu)(wu)(wu),受到廣(guang)大(da)農(nong)(nong)(nong)(nong)民和(he)(he)當(dang)地政府(fu)的(de)(de)一致好評。河南石(shi)油(you)(you)(you)(you)實(shi)行惠(hui)農(nong)(nong)(nong)(nong)價格,對收割(ge)機用(yong)油(you)(you)(you)(you)在國家到位價的(de)(de)基礎上優惠(hui)0.05元/升(sheng),加(jia)油(you)(you)(you)(you)站(zhan)免費為(wei)農(nong)(nong)(nong)(nong)機手(shou)(shou)提(ti)供開(kai)水、急救(jiu)藥(yao)品(pin)、防暑用(yong)品(pin)等,向(xiang)(xiang)收割(ge)機手(shou)(shou)贈送毛巾、肥皂、茶杯、服(fu)務(wu)(wu)(wu)跟蹤卡(ka)(ka)等組成的(de)(de)“愛心禮包”,6000多名(ming)“三(san)夏(xia)”服(fu)務(wu)(wu)(wu)志愿者在全省500座農(nong)(nong)(nong)(nong)機供應站(zhan)、2000余個(ge)農(nong)(nong)(nong)(nong)村網點(dian)提(ti)供志愿服(fu)務(wu)(wu)(wu)。河北石(shi)油(you)(you)(you)(you)在農(nong)(nong)(nong)(nong)業(ye)用(yong)油(you)(you)(you)(you)專供加(jia)油(you)(you)(you)(you)站(zhan)開(kai)展真(zhen)情(qing)惠(hui)農(nong)(nong)(nong)(nong)活動,以(yi)油(you)(you)(you)(you)非互動方式每升(sheng)讓利(li)0.05~0.1元,對單次加(jia)油(you)(you)(you)(you)量(liang)超(chao)過(guo)20升(sheng)的(de)(de)農(nong)(nong)(nong)(nong)機客戶(hu)按讓利(li)額就高(gao)贈送碗面(mian)、榨(zha)菜、礦泉水、手(shou)(shou)套等實(shi)用(yong)禮品(pin)。江蘇石(shi)油(you)(you)(you)(you)推(tui)行農(nong)(nong)(nong)(nong)機優先加(jia)油(you)(you)(you)(you)卡(ka)(ka)制度,農(nong)(nong)(nong)(nong)機手(shou)(shou)憑(ping)卡(ka)(ka)可享受優惠(hui)價格和(he)(he)各項服(fu)務(wu)(wu)(wu)。湖北石(shi)油(you)(you)(you)(you)向(xiang)(xiang)農(nong)(nong)(nong)(nong)機手(shou)(shou)免費推(tui)出農(nong)(nong)(nong)(nong)機加(jia)油(you)(you)(you)(you)卡(ka)(ka),農(nong)(nong)(nong)(nong)民持該(gai)卡(ka)(ka)可享受加(jia)油(you)(you)(you)(you)綠色通(tong)道(dao)、用(yong)鐵制油(you)(you)(you)(you)桶加(jia)油(you)(you)(you)(you)等一系列(lie)便(bian)(bian)農(nong)(nong)(nong)(nong)服(fu)務(wu)(wu)(wu),目前(qian)已有約1萬名(ming)農(nong)(nong)(nong)(nong)機手(shou)(shou)提(ti)出辦卡(ka)(ka)申請。安徽石(shi)油(you)(you)(you)(you)加(jia)強(qiang)與(yu)農(nong)(nong)(nong)(nong)機大(da)客戶(hu)溝通(tong),掌握其庫存、需(xu)求(qiu)和(he)(he)購油(you)(you)(you)(you)意向(xiang)(xiang),做好客戶(hu)跟蹤和(he)(he)服(fu)務(wu)(wu)(wu)工作,在加(jia)油(you)(you)(you)(you)站(zhan)提(ti)供天(tian)氣預報、路線引(yin)導等便(bian)(bian)民服(fu)務(wu)(wu)(wu)。