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在剛剛過去(qu)的京東6·18全民年中購物節(jie)期間，中國(guo)鹽(yan)(yan)業總公(gong)司(si)上海市鹽(yan)(yan)業公(gong)司(si)聯手京東超市推出多項優(you)惠讓利活動，將高品(pin)質食用鹽(yan)(yan)回饋(kui)廣大消費者，產品(pin)惠及全國(guo)市場。

6·18前(qian)夕，中(zhong)鹽(yan)上海公司與(yu)京東超市(shi)簽署戰(zhan)略合(he)作協議，雙(shuang)方將積極(ji)貫徹國家鹽(yan)業體制改革精(jing)神，在(zai)品牌營銷、大數據、產品定(ding)制等方面展開深(shen)入合(he)作，共同推(tui)動“中(zhong)鹽(yan)”“海星”等品牌食(shi)鹽(yan)在(zai)全國范圍展開銷售。

雙(shuang)方(fang)(fang)約定，在(zai)年度(du)(du)大型促銷(xiao)活動中(zhong)(zhong)(zhong)，中(zhong)(zhong)(zhong)鹽(yan)(yan)上(shang)海(hai)公司(si)將(jiang)向京東超(chao)市(shi)提供(gong)優質、豐富、特色(se)的(de)食(shi)鹽(yan)(yan)產品(pin)，新品(pin)食(shi)鹽(yan)(yan)在(zai)京東超(chao)市(shi)領(ling)先上(shang)市(shi)；京東超(chao)市(shi)將(jiang)為(wei)中(zhong)(zhong)(zhong)鹽(yan)(yan)上(shang)海(hai)公司(si)旗下產品(pin)提供(gong)推廣支(zhi)持，并成立品(pin)牌營銷(xiao)中(zhong)(zhong)(zhong)心全面對接雙(shuang)方(fang)(fang)業務；在(zai)大數據(ju)方(fang)(fang)面，雙(shuang)方(fang)(fang)將(jiang)深度(du)(du)合作(zuo)，實(shi)現精準營銷(xiao)；在(zai)產品(pin)定制方(fang)(fang)面，中(zhong)(zhong)(zhong)鹽(yan)(yan)上(shang)海(hai)公司(si)將(jiang)基于(yu)京東超(chao)市(shi)消費(fei)群體(ti)的(de)不(bu)同需求，開發專(zhuan)屬高端食(shi)用鹽(yan)(yan)產品(pin)。

據介(jie)紹，中(zhong)(zhong)鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)上海(hai)(hai)(hai)公(gong)司與京東超(chao)市(shi)(shi)早在2015年(nian)(nian)(nian)就建(jian)立了(le)合作關系(xi)，國家鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)業體制(zhi)改革政策(ce)實施后，中(zhong)(zhong)鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)上海(hai)(hai)(hai)公(gong)司旗(qi)下產品在京東超(chao)市(shi)(shi)銷(xiao)量增(zeng)長(chang)(chang)明顯。截至今年(nian)(nian)(nian)5月，銷(xiao)售(shou)額(e)已(yi)達(da)2016年(nian)(nian)(nian)全年(nian)(nian)(nian)銷(xiao)售(shou)額(e)的(de)3倍(bei)；在京東超(chao)市(shi)(shi)“吃貨嘉(jia)年(nian)(nian)(nian)華(hua)”活(huo)動中(zhong)(zhong)，中(zhong)(zhong)鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)上海(hai)(hai)(hai)公(gong)司銷(xiao)售(shou)額(e)同(tong)比增(zeng)長(chang)(chang)20倍(bei)。目前，中(zhong)(zhong)鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)上海(hai)(hai)(hai)公(gong)司已(yi)在京東超(chao)市(shi)(shi)推出了(le)“中(zhong)(zhong)鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)”純(chun)精(jing)巖(yan)鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)、天(tian)然鈣鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)、天(tian)山(shan)湖鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)、日曬海(hai)(hai)(hai)鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)、純(chun)精(jing)竹鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)；“海(hai)(hai)(hai)星”精(jing)制(zhi)低鈉鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)、鈉鉀調和鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)；“莫(mo)頓”海(hai)(hai)(hai)鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)、礦鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)、研(yan)磨(mo)鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)等多種健(jian)康、安全的(de)食(shi)用鹽(yan)(yan)(yan)(yan)(yan)(yan)(yan)產品。