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五(wu)糧液(ye)、瀘州(zhou)老窖(jiao)是四(si)(si)川省乃至全國白(bai)酒(jiu)行業的(de)(de)龍頭(tou)企業。2019年實現利潤占(zhan)四(si)(si)川省地方國企1/3強(qiang)(qiang)、四(si)(si)川省國企1/5強(qiang)(qiang)，在(zai)市場中具有舉足輕(qing)重(zhong)的(de)(de)地位。在(zai)受疫情(qing)(qing)影(ying)響、白(bai)酒(jiu)行業生(sheng)產經營面臨(lin)較大挑戰(zhan)的(de)(de)情(qing)(qing)況下，五(wu)糧液(ye)、瀘州(zhou)老窖(jiao)堅(jian)定信心、主動作(zuo)(zuo)為，全力打響生(sheng)產經營、數(shu)字化轉型、重(zhong)點項目三大攻堅(jian)戰(zhan)，充分發揮龍頭(tou)企業在(zai)行業恢復中的(de)(de)引領帶動作(zuo)(zuo)用，助力四(si)(si)川省奪(duo)取疫情(qing)(qing)防控和經濟發展“雙勝利”。

聚焦生產經營攻堅   全力推動達產滿產

兩(liang)大(da)酒(jiu)企(qi)堅持(chi)以“防(fang)(fang)控(kong)為(wei)(wei)先(xian)、分類安排、有序復(fu)(fu)(fu)產(chan)(chan)”為(wei)(wei)原(yuan)則(ze)，統籌產(chan)(chan)、勾、包、銷聯(lian)動推進，突出(chu)抓好釀酒(jiu)生(sheng)(sheng)產(chan)(chan)滿(man)負(fu)荷(he)生(sheng)(sheng)產(chan)(chan)，帶動上下游(you)企(qi)業(ye)(ye)復(fu)(fu)(fu)工(gong)復(fu)(fu)(fu)產(chan)(chan)。五糧(liang)液出(chu)臺(tai)《關于加快滿(man)負(fu)荷(he)生(sheng)(sheng)產(chan)(chan)的通知》，有重點(dian)、有計劃地科(ke)學(xue)組織(zhi)復(fu)(fu)(fu)工(gong)，積極推動達產(chan)(chan)滿(man)產(chan)(chan)。疫情(qing)發(fa)生(sheng)(sheng)以來，部分重點(dian)工(gong)段、包材配(pei)套子公司持(chi)續生(sheng)(sheng)產(chan)(chan)，安吉物流堅持(chi)為(wei)(wei)重點(dian)市(shi)場節點(dian)配(pei)送。2月3日(ri)(ri)后(hou)，各板塊陸續復(fu)(fu)(fu)工(gong)；2月10日(ri)(ri)，公司全(quan)面有序復(fu)(fu)(fu)工(gong)；2月13日(ri)(ri)，釀酒(jiu)生(sheng)(sheng)產(chan)(chan)全(quan)面實現滿(man)負(fu)荷(he)生(sheng)(sheng)產(chan)(chan)，帶動玻(bo)璃、印刷、塑(su)膠(jiao)瓶蓋等(deng)配(pei)套產(chan)(chan)業(ye)(ye)100%復(fu)(fu)(fu)工(gong)復(fu)(fu)(fu)產(chan)(chan)。瀘州老窖(jiao)做足復(fu)(fu)(fu)工(gong)準備(bei)，開展疫情(qing)防(fang)(fang)控(kong)、業(ye)(ye)務提(ti)升線上學(xue)習課程(cheng)100余(yu)(yu)期，覆蓋上下游(you)員(yuan)工(gong)1萬余(yu)(yu)人(ren)，線上考核合格(ge)率達100%；向55家原(yuan)輔料供應商、包材供應商、灌裝企(qi)業(ye)(ye)等(deng)協調、捐贈口罩7000余(yu)(yu)個，幫助帶動上下游(you)企(qi)業(ye)(ye)復(fu)(fu)(fu)工(gong)復(fu)(fu)(fu)產(chan)(chan)。目前，公司復(fu)(fu)(fu)工(gong)率達100%，員(yuan)工(gong)返崗率超95%。

聚焦數字化轉型攻堅   創新開展市場營銷

著(zhu)眼(yan)疫(yi)情對客戶消(xiao)(xiao)費(fei)(fei)行(xing)為的(de)影響和轉變(bian)，兩大(da)(da)酒(jiu)企積極適應消(xiao)(xiao)費(fei)(fei)新(xin)變(bian)化(hua)，大(da)(da)力推(tui)進數(shu)字化(hua)新(xin)零(ling)售模式(shi)，著(zhu)力推(tui)動(dong)(dong)轉型升級。五(wu)糧液加強與阿里、華為、騰(teng)訊等(deng)(deng)(deng)企業(ye)合作，利用大(da)(da)數(shu)據、云計(ji)算等(deng)(deng)(deng)技(ji)術，全面升級五(wu)糧液專(zhuan)賣店(dian)，推(tui)進“云店(dian)”平臺(tai)建設(she)，打造(zao)線(xian)上線(xian)下一體化(hua)的(de)營銷互動(dong)(dong)場景和消(xiao)(xiao)費(fei)(fei)者(zhe)無接觸式(shi)產品(pin)(pin)配送服務(wu)；提前鎖定(ding)客戶消(xiao)(xiao)費(fei)(fei)訂單(dan)和消(xiao)(xiao)費(fei)(fei)信(xin)息(xi)，提前強化(hua)市場布局(ju)；在保障高端品(pin)(pin)牌供給的(de)同時，抓好大(da)(da)眾品(pin)(pin)牌的(de)營銷，推(tui)動(dong)(dong)各季(ji)度業(ye)績符合預期(qi)增長，確保全年目標完成。瀘州(zhou)老窖利用信(xin)息(xi)化(hua)技(ji)術手段，推(tui)動(dong)(dong)智能化(hua)包裝中(zhong)心技(ji)改項(xiang)目建設(she)，全面開(kai)展(zhan)采購管理系統(tong)等(deng)(deng)(deng)信(xin)息(xi)平臺(tai)建設(she)，開(kai)展(zhan)自動(dong)(dong)化(hua)、數(shu)字化(hua)、智能化(hua)包裝設(she)備的(de)設(she)計(ji)和調試(shi)。創新(xin)開(kai)展(zhan)封藏(zang)大(da)(da)典“萬(wan)人云封藏(zang)”、“網上約(yue)酒(jiu)”、“家庭廚神(shen)爭(zheng)霸賽”等(deng)(deng)(deng)線(xian)上傳(chuan)(chuan)播活(huo)動(dong)(dong)，讓消(xiao)(xiao)費(fei)(fei)者(zhe)在居家防疫(yi)期(qi)間(jian)開(kai)瓶消(xiao)(xiao)費(fei)(fei)。同時，利用抖(dou)音等(deng)(deng)(deng)宣傳(chuan)(chuan)陣地(di)系統(tong)宣傳(chuan)(chuan)品(pin)(pin)牌文(wen)化(hua)，活(huo)動(dong)(dong)曝光量累計(ji)超(chao)3000萬(wan)。

聚焦重點項目攻堅   增強穩定發展后勁

重(zhong)(zhong)點(dian)項(xiang)目(mu)(mu)(mu)(mu)(mu)建(jian)設(she)(she)是(shi)穩定經(jing)濟發展的重(zhong)(zhong)要支撐。兩大酒(jiu)(jiu)企切實(shi)以(yi)重(zhong)(zhong)點(dian)項(xiang)目(mu)(mu)(mu)(mu)(mu)建(jian)設(she)(she)為抓(zhua)手，著力(li)增強(qiang)發展后勁。五糧液聚焦白酒(jiu)(jiu)核心(xin)板塊，規(gui)劃(hua)(hua)總(zong)投(tou)資超百(bai)億的重(zhong)(zhong)大項(xiang)目(mu)(mu)(mu)(mu)(mu)，在疫情(qing)防(fang)控中(zhong)推動(dong)(dong)竣工(gong)項(xiang)目(mu)(mu)(mu)(mu)(mu)加快投(tou)產(chan)、在建(jian)項(xiang)目(mu)(mu)(mu)(mu)(mu)復(fu)工(gong)和新建(jian)項(xiang)目(mu)(mu)(mu)(mu)(mu)開工(gong)。重(zhong)(zhong)點(dian)推動(dong)(dong)30萬噸(dun)陶壇陳釀酒(jiu)(jiu)庫項(xiang)目(mu)(mu)(mu)(mu)(mu)、成品酒(jiu)(jiu)包(bao)裝及智(zhi)能倉儲配(pei)送(song)一體化(hua)(hua)項(xiang)目(mu)(mu)(mu)(mu)(mu)、釀酒(jiu)(jiu)專用糧工(gong)藝(yi)倉及磨粉自(zi)動(dong)(dong)化(hua)(hua)改(gai)造項(xiang)目(mu)(mu)(mu)(mu)(mu)、勾(gou)儲酒(jiu)(jiu)庫技改(gai)工(gong)程項(xiang)目(mu)(mu)(mu)(mu)(mu)和12萬噸(dun)釀酒(jiu)(jiu)生(sheng)(sheng)產(chan)項(xiang)目(mu)(mu)(mu)(mu)(mu)一期(qi)建(jian)設(she)(she)。瀘州老窖有序推動(dong)(dong)總(zong)投(tou)資118億元(yuan)、規(gui)劃(hua)(hua)用地面(mian)積(ji)3270多畝的重(zhong)(zhong)點(dian)項(xiang)目(mu)(mu)(mu)(mu)(mu)黃(huang)艤釀酒(jiu)(jiu)生(sheng)(sheng)態園(yuan)，以(yi)及智(zhi)能化(hua)(hua)包(bao)裝中(zhong)心(xin)技改(gai)項(xiang)目(mu)(mu)(mu)(mu)(mu)、文(wen)化(hua)(hua)旅游公園(yuan)等(deng)項(xiang)目(mu)(mu)(mu)(mu)(mu)復(fu)工(gong)建(jian)設(she)(she)。狠抓(zhua)自(zi)動(dong)(dong)化(hua)(hua)灌裝生(sheng)(sheng)產(chan)線建(jian)設(she)(she)，推動(dong)(dong)單(dan)機生(sheng)(sheng)產(chan)速度超過1.2萬瓶/小時(shi)的禮盒裝生(sheng)(sheng)產(chan)線和超過4.8萬瓶/小時(shi)的光瓶酒(jiu)(jiu)生(sheng)(sheng)產(chan)線建(jian)成投(tou)用。

【責任編輯：語謙】