文章來源：山東國資委 發布時間：2009-11-26
青(qing)(qing)啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)股(gu)(gu)(gu)(gu)份為(wei)實(shi)施擴張與(yu)整合并舉、“品牌(pai)+基地(di)市場”戰略，打造(zao)省級(ji)核心(xin)(xin)基地(di)市場，于近(jin)日收(shou)購煙(yan)(yan)(yan)臺(tai)(tai)啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)朝日有(you)(you)限公司39%股(gu)(gu)(gu)(gu)權(quan)，組建(jian)煙(yan)(yan)(yan)臺(tai)(tai)啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)青(qing)(qing)島(dao)朝日有(you)(you)限公司。煙(yan)(yan)(yan)臺(tai)(tai)啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)將(jiang)在現有(you)(you)基礎(chu)上，通過工藝改造(zao)和設(she)備更新(xin)，承擔青(qing)(qing)島(dao)啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)和煙(yan)(yan)(yan)臺(tai)(tai)啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)兩大品牌(pai)的(de)(de)(de)生(sheng)產制造(zao)，兩個(ge)品牌(pai)的(de)(de)(de)銷售業(ye)務由青(qing)(qing)啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)股(gu)(gu)(gu)(gu)份全面(mian)負責。青(qing)(qing)啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)股(gu)(gu)(gu)(gu)份、煙(yan)(yan)(yan)臺(tai)(tai)啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)集團、朝日啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)（伊(yi)藤忠）集團于2008年11月9日在煙(yan)(yan)(yan)臺(tai)(tai)簽署合作協議(yi)，青(qing)(qing)啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)股(gu)(gu)(gu)(gu)份收(shou)購煙(yan)(yan)(yan)臺(tai)(tai)啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)集團持有(you)(you)的(de)(de)(de)煙(yan)(yan)(yan)臺(tai)(tai)啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)37%股(gu)(gu)(gu)(gu)權(quan)和朝日啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)（伊(yi)藤忠）集團公司持有(you)(you)的(de)(de)(de)煙(yan)(yan)(yan)臺(tai)(tai)啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)2%股(gu)(gu)(gu)(gu)權(quan)。至此三方對煙(yan)(yan)(yan)臺(tai)(tai)啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)的(de)(de)(de)控股(gu)(gu)(gu)(gu)比(bi)例變更為(wei)：朝日啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)51%、青(qing)(qing)啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)股(gu)(gu)(gu)(gu)份39%、煙(yan)(yan)(yan)臺(tai)(tai)啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)集團10%。青(qing)(qing)啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)股(gu)(gu)(gu)(gu)份收(shou)購煙(yan)(yan)(yan)臺(tai)(tai)啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)39%股(gu)(gu)(gu)(gu)權(quan)，將(jiang)進一步提高青(qing)(qing)啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)的(de)(de)(de)市場占有(you)(you)率，保持國有(you)(you)資(zi)本對啤(pi)(pi)(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)企業(ye)的(de)(de)(de)控股(gu)(gu)(gu)(gu)地(di)位和實(shi)際控制力(li)，建(jian)設(she)山東核心(xin)(xin)基地(di)市場具有(you)(you)十分(fen)重(zhong)要的(de)(de)(de)戰略意義。