文(wen)章來源：山東國資委 發布時間：2009-11-26
青(qing)啤(pi)(pi)(pi)(pi)(pi)股(gu)(gu)(gu)(gu)(gu)份為(wei)實(shi)施(shi)擴張與整合并舉(ju)、“品牌+基地(di)市(shi)場(chang)(chang)”戰(zhan)略，打(da)造(zao)省(sheng)級核心基地(di)市(shi)場(chang)(chang)，于近日收(shou)購煙(yan)(yan)(yan)臺(tai)啤(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)朝(chao)日有限公(gong)(gong)司39%股(gu)(gu)(gu)(gu)(gu)權，組建煙(yan)(yan)(yan)臺(tai)啤(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)青(qing)島朝(chao)日有限公(gong)(gong)司。煙(yan)(yan)(yan)臺(tai)啤(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)將在現有基礎上，通過工藝改造(zao)和(he)設備更新，承擔青(qing)島啤(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)和(he)煙(yan)(yan)(yan)臺(tai)啤(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)兩大品牌的(de)(de)生(sheng)產制(zhi)造(zao)，兩個品牌的(de)(de)銷售業務由青(qing)啤(pi)(pi)(pi)(pi)(pi)股(gu)(gu)(gu)(gu)(gu)份全(quan)面(mian)負責(ze)。青(qing)啤(pi)(pi)(pi)(pi)(pi)股(gu)(gu)(gu)(gu)(gu)份、煙(yan)(yan)(yan)臺(tai)啤(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)集(ji)(ji)(ji)團、朝(chao)日啤(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)（伊(yi)藤忠）集(ji)(ji)(ji)團于2008年(nian)11月(yue)9日在煙(yan)(yan)(yan)臺(tai)簽署(shu)合作(zuo)協議，青(qing)啤(pi)(pi)(pi)(pi)(pi)股(gu)(gu)(gu)(gu)(gu)份收(shou)購煙(yan)(yan)(yan)臺(tai)啤(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)集(ji)(ji)(ji)團持(chi)有的(de)(de)煙(yan)(yan)(yan)臺(tai)啤(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)37%股(gu)(gu)(gu)(gu)(gu)權和(he)朝(chao)日啤(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)（伊(yi)藤忠）集(ji)(ji)(ji)團公(gong)(gong)司持(chi)有的(de)(de)煙(yan)(yan)(yan)臺(tai)啤(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)2%股(gu)(gu)(gu)(gu)(gu)權。至此三方(fang)對(dui)煙(yan)(yan)(yan)臺(tai)啤(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)的(de)(de)控(kong)(kong)股(gu)(gu)(gu)(gu)(gu)比例變更為(wei)：朝(chao)日啤(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)51%、青(qing)啤(pi)(pi)(pi)(pi)(pi)股(gu)(gu)(gu)(gu)(gu)份39%、煙(yan)(yan)(yan)臺(tai)啤(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)集(ji)(ji)(ji)團10%。青(qing)啤(pi)(pi)(pi)(pi)(pi)股(gu)(gu)(gu)(gu)(gu)份收(shou)購煙(yan)(yan)(yan)臺(tai)啤(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)39%股(gu)(gu)(gu)(gu)(gu)權，將進一(yi)步提高青(qing)啤(pi)(pi)(pi)(pi)(pi)的(de)(de)市(shi)場(chang)(chang)占有率，保(bao)持(chi)國有資本對(dui)啤(pi)(pi)(pi)(pi)(pi)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)企業的(de)(de)控(kong)(kong)股(gu)(gu)(gu)(gu)(gu)地(di)位(wei)和(he)實(shi)際控(kong)(kong)制(zhi)力(li)，建設山東核心基地(di)市(shi)場(chang)(chang)具有十分重要的(de)(de)戰(zhan)略意義。