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天鋼集團著力挖掘新增長點，努力拓展(zhan)企業增效(xiao)空間，通過(guo)學習借鑒(jian)行業先(xian)進經(jing)驗，在扎(zha)實做好(hao)成本(ben)管控(kong)工(gong)作的(de)基礎上，日前研(yan)究設立(li)虛(xu)擬品(pin)種(zhong)市場開發事業部，集中優(you)勢資源盡(jin)快將(jiang)工(gong)藝相對成熟穩定的(de)品(pin)種(zhong)鋼產品(pin)推向市場，進一步提高銷量(liang)，擴大規模效(xiao)益(yi)和利潤空間。

完善(shan)組(zu)織領(ling)(ling)導(dao)(dao)。成立虛擬品(pin)種(zhong)(zhong)市(shi)場(chang)開發(fa)領(ling)(ling)導(dao)(dao)小組(zu)。由公司總經理擔任組(zu)長(chang)(chang)，主要分(fen)管(guan)領(ling)(ling)導(dao)(dao)為副組(zu)長(chang)(chang)，各生產(chan)廠和相關部門主要負(fu)責(ze)人為成員，全(quan)面負(fu)責(ze)品(pin)種(zhong)(zhong)市(shi)場(chang)開發(fa)領(ling)(ling)導(dao)(dao)工(gong)作。同時(shi)，下設板材、棒材、線材、圓管(guan)坯(pi)等4個品(pin)種(zhong)(zhong)市(shi)場(chang)開發(fa)事業(ye)部，分(fen)別負(fu)責(ze)本產(chan)線品(pin)種(zhong)(zhong)鋼的市(shi)場(chang)開發(fa)、售后服務以及產(chan)銷研全(quan)過程(cheng)的管(guan)理與協調。

確(que)定(ding)工(gong)作目(mu)(mu)標(biao)。一是(shi)(shi)明(ming)確(que)任務(wu)(wu)和工(gong)作重(zhong)點。主(zhu)要任務(wu)(wu)是(shi)(shi)將公司工(gong)藝相對成熟穩(wen)定(ding)的品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)(zhong)鋼產品(pin)(pin)(pin)(pin)(pin)盡(jin)快推向(xiang)市場，占領一定(ding)市場份額，取得更大效(xiao)益(yi)。工(gong)作重(zhong)點是(shi)(shi)著(zhu)力開(kai)發市場和保證質量(liang)(liang)穩(wen)定(ding)，將公司業(ye)已(yi)成熟的品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)(zhong)鋼銷(xiao)量(liang)(liang)提上去(qu)。二是(shi)(shi)明(ming)確(que)品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)(zhong)確(que)定(ding)原則(ze)和目(mu)(mu)標(biao)任務(wu)(wu)。確(que)定(ding)品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)(zhong)的原則(ze)是(shi)(shi)技術成熟、市場有(you)容(rong)量(liang)(liang)、與普通(tong)品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)(zhong)比，有(you)增值(zhi)空間。目(mu)(mu)標(biao)任務(wu)(wu)是(shi)(shi)板材(cai)品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)(zhong)市場開(kai)發事業(ye)部(bu)確(que)定(ding)2-3個(ge)品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)(zhong)，單(dan)品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)(zhong)系(xi)列(lie)(lie)月(yue)銷(xiao)量(liang)(liang)不(bu)(bu)低于(yu)5000噸；棒(bang)材(cai)品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)(zhong)市場開(kai)發事業(ye)部(bu)確(que)定(ding)1-3個(ge)品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)(zhong)，單(dan)品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)(zhong)系(xi)列(lie)(lie)月(yue)銷(xiao)量(liang)(liang)不(bu)(bu)低于(yu)3000噸；線材(cai)品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)(zhong)市場開(kai)發事業(ye)部(bu)確(que)定(ding)1-3個(ge)品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)(zhong)，單(dan)品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)(zhong)系(xi)列(lie)(lie)月(yue)銷(xiao)量(liang)(liang)不(bu)(bu)低于(yu)3000噸；圓管坯品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)(zhong)市場開(kai)發事業(ye)部(bu)確(que)定(ding)2-3個(ge)品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)(zhong)，單(dan)品(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)(zhong)系(xi)列(lie)(lie)月(yue)銷(xiao)量(liang)(liang)不(bu)(bu)低于(yu)5000噸。

嚴格(ge)內(nei)部(bu)管理(li)。一是(shi)嚴格(ge)工作程序及要(yao)求。對各(ge)(ge)品種(zhong)(zhong)市場(chang)(chang)開(kai)發(fa)(fa)(fa)事業(ye)(ye)(ye)部(bu)確定本產線市場(chang)(chang)開(kai)發(fa)(fa)(fa)的(de)(de)(de)品種(zhong)(zhong)及審批、主(zhu)攻品種(zhong)(zhong)的(de)(de)(de)市場(chang)(chang)延續性(xing)等各(ge)(ge)環節作出明(ming)確規定。二是(shi)實行品種(zhong)(zhong)市場(chang)(chang)開(kai)發(fa)(fa)(fa)獎勵辦法。按照公(gong)(gong)司審批確定的(de)(de)(de)“品種(zhong)(zhong)市場(chang)(chang)開(kai)發(fa)(fa)(fa)目錄”所涵蓋(gai)的(de)(de)(de)品種(zhong)(zhong)，分別明(ming)確各(ge)(ge)開(kai)發(fa)(fa)(fa)事業(ye)(ye)(ye)部(bu)當月品種(zhong)(zhong)銷量的(de)(de)(de)獎勵標(biao)準和金額，做到(dao)獎勵公(gong)(gong)開(kai)公(gong)(gong)平公(gong)(gong)正，充分調動全公(gong)(gong)司重視(shi)和支(zhi)持品種(zhong)(zhong)市場(chang)(chang)開(kai)發(fa)(fa)(fa)的(de)(de)(de)積極性(xing)。三是(shi)加強事業(ye)(ye)(ye)部(bu)人(ren)員(yuan)管理(li)。根據各(ge)(ge)事業(ye)(ye)(ye)部(bu)品種(zhong)(zhong)市場(chang)(chang)開(kai)發(fa)(fa)(fa)業(ye)(ye)(ye)績和個人(ren)能力(li)等，公(gong)(gong)司品種(zhong)(zhong)市場(chang)(chang)開(kai)發(fa)(fa)(fa)領(ling)導小組每季(ji)度(du)對事業(ye)(ye)(ye)部(bu)人(ren)員(yuan)組成進行動態調整，確保品種(zhong)(zhong)市場(chang)(chang)開(kai)發(fa)(fa)(fa)各(ge)(ge)項目標(biao)任務的(de)(de)(de)實現。